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International Business Assignment - Restaurant Chain Nando

   

Added on  2020-11-12

14 Pages4506 Words500 Views
International Business

Executive SummaryThis report on international business focuses on various factors and elements that needsto be considered while entering into a global market or expanding business in a foreign country.The project analysed various entry modes which can be implemented by an organisation toexpand its business in a new country. The report is in context to a leading restaurant chainNando's which needs to expand its restaurant in Sri-lanka after achieving success in Australia.The report conducted effective research on difference among the existing and new country alongwith recommendation for marketing strategies. The report identified various micro and macro environmental factors that may affectNando's restaurant in expanding its business in Sri lanka such as Political, Environmental, Legal,Social and other factors. The trade policies in Sri lanka are completely different as compared toAustralia. This report explains that how the cited firm can ensure a successful development ofexpansion in Sri lanka. There are various risk factors such as social and cultural acceptance ofbusiness in a new market place. In addition to this there are various opportunities for theorganization as identified in the report such as low taxes policies, high population and easyavailability of human resources which can help Nando's to gain profitability and highperformance. This report recommendation is monetary frameworks in Australia incorporates bothcomponent government controlled economy and open economy. The general population canwork private organizations yet under the supervision by the Australia government. It isimportant for Nando's HR professionals to understand and maintain culture diversity within theorganization.

Table of ContentsExecutive Summary.........................................................................................................................2INTRODUCTION...........................................................................................................................1Background of the company ...........................................................................................................1Additional country analysis - Sri-lanka...........................................................................................1Recommendations for strategies and entry mode. ..........................................................................3Marketing and R&D considerations ...............................................................................................5Marketing strategies and Recommendations...................................................................................7International Business strategies......................................................................................................8HR strategies relevant to macro environment .................................................................................9Production recommendation............................................................................................................9CONCLUSION .............................................................................................................................10REFERENCES .............................................................................................................................11

INTRODUCTIONIn the modern world, each and every organization needs to increase its revenue orprofitability in the market. There is a huge competition in the marketplace which influencebusiness to make effective strategies and plans in order increase the market-share as well as growits profit margin. In order to achieve these objectives organizations focus on expanding orentering into international markets. This report is in context to Nando's restaurant chain thatneeds to expand its business in Sri-lanka. The Nando's restaurant is a leading food chainoperating in and now it is trying to enter into an Asian country in order to increase itsprofitability. The report will identify various modes of entering into the new market which canbe used by Nando's to expand its business successful in Sri-lanka. The report will also determinevarious strategies which can be applied by the cited organization to enter successfully in the newmarket. Background of the company Nando's is a multinational casual dining restaurant chain which was established in SouthAfrica, in the year 1987. The organization operates more than 1000 restaurants in around 30countries, the restaurant is famous for its chicken products along with chilly sauce made frompepper. Nando's is operating restaurants in various countries such as, United Kingdom, Australiaof America etc. The organization is planning to increase its profit and revenue by entering intonew markets and countries such as Sri-lanka. Additional country analysis - Sri-lankaThe economic freedom score of Sri-lanka is 57.8, which make its economy the freest111th country in 2018. Its overall score has enhanced by 0.4 point, with effective improvement inbusiness freedom, investment freedom, and legal effectiveness surpassing a decreased score forfinancial health. Sri-lanka has been ranked 25th among 43 nations across Asia pacific region aswell as its overall score is beneath the world and regional averages(Lane and et.al, 2017). Inorder to control and maintain the dependable economic expansion as well as macro-economicstability which Sri-lanka has developed, the government should at the same time focus on itshigh level of debt out of reduced tax receipts with deducting public sector and reducinghistorically high budget deficits. Even though the government has proper land in the east andnorth economic development, bonded interests in property are normally acknowledged. Anefficient business start-up procedure has developed an already improved regulative system. A1

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