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Strategic Marketing Assignment - Nando's Restaurant

   

Added on  2020-10-22

15 Pages4655 Words37 Views
Strategic Marketing
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EXECUTIVE SUMMARYStrategic marketing is an important aspect which provides opportunity for small and largebusinesses to expand their operations into new countries through the application of appropriateframeworks. Primarily it has been identified through PESTLE analysis that venturing intoRomanian market will be profitable for company due to increase in the buying power of peopleand favourable economic circumstances. Nando's is a restaurant in South Africa that is operatingits business functions in more than 30 countries therefore, it can be identified that Franchisinghas been most appropriate tool for this business to venture into Romanian market. The allianceswhich has been previously formed with suppliers will be assistive in fulfilling exclusive demandsof people in the cost conscious manner. Through these opportunities and threats are identifiedwhich contributes in the early stage of planning and helps to determine appropriate solutionsthrough which desired results are attained.
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Table of ContentsEXECUTIVE SUMMARY.............................................................................................................3INTRODUCTION...........................................................................................................................1TASK...............................................................................................................................................1Overview of company.................................................................................................................1PESTLE analysis.........................................................................................................................1Market entry options ..................................................................................................................5Market segmentation...................................................................................................................6Porter's generic strategy..............................................................................................................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
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