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International Business Expansion Strategy-Project Report

   

Added on  2019-11-26

15 Pages3423 Words172 Views
Running Head: International Business Expansion 1International Business Expansion

International Business Expansion 2Executive Summary The present report discusses the international expansion strategy of Cheers Beers. It is an Australian small craft beer brewing organization which has developed a niche customer segment in the Australian customer market. The report has examined the proposition if two different destinations, nearly, India and Brazil. The analysis conducted in the report has highlighted that the market of Brazil is the best market for the company. The market entry strategy of franchising has been selected for the market entry. It will be suitable for the company as it is a cost-effective method and the organization can readily access other resources such as market intelligence and market knowledge in an instant manner.

International Business Expansion 3Table of ContentsIntroduction.................................................................................................................................................4Analysis of Risk and Opportunities..............................................................................................................4Brazil:.......................................................................................................................................................5Opportunities......................................................................................................................................5Risks.....................................................................................................................................................6India:........................................................................................................................................................7Risks:....................................................................................................................................................7Opportunity.........................................................................................................................................8Selected Destination Country......................................................................................................................9Justification for the proposed Entry Method...............................................................................................9Conclusion.................................................................................................................................................12References.................................................................................................................................................13

International Business Expansion 4IntroductionIn the recent years, there is increased popularity for craft beers. It is a specialized beverage which is brewed in small manufacturing firms. Five business graduates from Australia have identified the opportunity in the business and established a small firm for beer brewing. Thecompany has observed a significant growth as the local residents as well as the tourists in the country preferred the unique taste of the beer. The company was established with an initial cost of five hundred thousand Australian dollars and brewed the beer in three different categories. With the passing time, the demand for beer did not deter as and a large number of people would become addicted to the specific beer. It gave strong competition to other alcoholic beverages anddrinking products. However, the growth of the company has become slower with more competition and the slow-down in the demand. Therefore, it is important that the company assures its growth by looking for new opportunities. In this regard, the markets of India and Brazil have been shortlisted for the expansion of the company. The present report will identify the most suitable market for the organization and identify the risks and opportunities in different counties. On the basis of the analysis, the report will select the most suitable market for the organization. Moreover, the report will also propose the best-fit strategy for entry into the foreign market. Analysis of Risk and OpportunitiesThe selection of the foreign market is a complex decision for the business organizations. It is due to the reason that the international expansion need to strong financial investment from the organization and the success or the failure of the organization is dependent upon the selected market. Therefore, in the present case, the markets of Brazil and India have been selected for the

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