International Business: Business Drivers, Cultural Factors, Trade Barriers, and More

International business

Table of Contents
Executive summary.........................................................................................................................3
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
Business drivers...........................................................................................................................4
Cultural factor..............................................................................................................................9
Trade barrier..............................................................................................................................11
Ethical and social issues............................................................................................................12
Method of expansion.................................................................................................................13
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

Executive summary
In the below report it covers all aspect related with international business. The company is
planning to set up business in China Beijing of UHT Milk. There is a great demand has been
seen in this industry. The report aims towards business driver, trade barrier, cultural factor,
method of expansion, and ethical, social issues.

INTRODUCTION
International business is mainly concern with the trade related activity in terms of good,
technology, services, knowledge and capital which is associated with national border as well as
global level. This is the situation where company operates its business at global level. This will
encompasses overall activity related with commercial range in order to promote or support
variety resources, people, goods and services deals in the international channel. This type of
international business raise the scope of high competition in market but also deliver opportunity
to increase maximum level of revenue (Bullough, 2017). The chosen organisation in this report is
Lucky Generals. This is one the London base SME deals in marketing advertisement agency. It
is planning to expand its market in international at China country. By observing growing
importance and demand in segment of UHT milk in Beijing China, Lucky Generals plan to
operate its business. Other competitors are also dealing its business in this segment such as
Nestle. The report consist of business drivers, cultural factor, trade barrier, Ethical and social
issues and method of expansion.
MAIN BODY
Business drivers
Before going for any type of international business Lucky Generals must conduct external
environment analysis because this will strengthen strong position in the international market and
company will easily compete with its highly competitors like Nestle. The business drivers is
concern with optimum element, condition, resource, process that play major role in business.
This is something most essential part that influence business performance. The ultimate purpose
of manger is to enhance business driver in order to boost sale and revenue (Cairns, 2017). This is
the main reason why Lucy Generals need to recognise its own business driver before
international market expansion of UHT milk in China Beijing. The business driver can be
conducted by applying two model one is PESTEL and second one is Porter’s Five Force model.