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International Business - Sample Assignment

   

Added on  2021-01-02

18 Pages4931 Words263 Views
International Business report- By : Maple field Milk

Executive summaryThe report will highlight small sized dairy company Maple field milk which is going toenter the Chinese market. They are going to deal in UHT milk and the targeted consumer will bethe children aged between 3-11. Study will also present the factors such as political, legal,economical which will drive and impact upon the working of organization. It will also presentvarious trade barriers like tax policy, inflation rate that might affect Maple field milk in enteringthe new market. Social and cultural issues will also be considered in the report that can hamperthe growth of firm.

Table of ContentsExecutive summary..........................................................................................................................2INTRODUCTION...........................................................................................................................2MAIN BODY ..................................................................................................................................2Business drivers behind Maple field milk’ expansion ...............................................................2Trade Barriers in China...............................................................................................................5Ethical and social issues need to be considered..........................................................................7Cultural preferences to be Considered by Maple field milk ......................................................8Expansion Methods to be chosen by company ..........................................................................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................111

INTRODUCTIONMaple field milk is a community owned micro sized small-scale dairy farming. They areengaged in providing high quality milk and cream. The organization has been developed with theaim of looking after the land and nurturing the cows within the alternative system. Mainobjective of Maple field milk is to enhance the viability of small-scale dairy farming,encouraging new entrants in the field of dairy farming. The long-term vision of the company isto have 4 satellite dairy businesses, providing the training on micro dairying and increasing thesales of milk sold in local areas (Bisson and Diner, 2017). Company has the key objective to enter the Chinese market in which they are going toprovide UHT milk from the children aged between 3-11 years. Study will lay emphasis on thesignificant business drivers for internationalism. It will also highlight the trade barriers thatMaple field milk can face while extending their business in Chinese market. Report also focuseson ethical and social issues that might be faced by organization while expanding theirorganization. Assessment will also show the culture preferences that needs to be considered bybusiness. It will also lay emphasis on the extension methods that can be used by Maple fieldmilk. MAIN BODY Business drivers behind Maple field milk’ expansion Figure 1: Pestle analysis of Maple field milk(Source: Pestle analysis,2016)There are various macro environmental factors that are responsible for expansion of business ofMaple field milk. These includes the following:2

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