International Business: Expanding Business Activities in Foreign Markets

INTERNATIONAL BUSINESS

1. EXECUTIVE SUMMARY
The present retort in based international business that defined as to expand the business
activities in foreign market to enhance market share. Hence, report based on firm as
GlaxoSmithKilne, pharmaceutical industry based in London. Furthermore, report will cover
industry analysis to analyse the threat exist in host county as India in which business operation
needs to be expended.

Table of Contents
1. EXECUTIVE SUMMARY.........................................................................................................2
2. INTRODUCTION.......................................................................................................................4
3. CRITICAL ANALYSIS..............................................................................................................4
Evaluation on selected product for internationalization.........................................................4
Macro environment analysis of the host country...................................................................4
National competitive analysis for the host country................................................................5
Culture analysis of the host country.......................................................................................6
Evaluation of the most appropriate entry strategy ad international market strategy..............7
4. CONCLUSION & RECOMMENDATION................................................................................8
REFRENCES.................................................................................................................................10

1.0 INTRODUCTION
International business defined as trade of goods, services, technological advancement
across the borders of nations and at global scale (Verbeke, 2013). Therefore, this process called
out as commercial transaction that occurs among two or more regions. By expansion of business
activities into international market, this can be possible for entity to serve large customer that
leads to enhance market share profitability.
1.1 Company background
The chosen entity is as GlaxoSmithKilne (GSK). It is one of the leading pharmaceutical firm.
It is entity that is planning to access the factors that can influence its growth of business in
external market such as India.
1.2 Scenario and scope
Furthermore, report will outline the External business environmental factors,
national competitive analysis and cultural analysis of the country in which company wants to
operate and expand its business. Also, evaluation will be conducted on appropriate entry strategy
and the internationalization plan. Lastly, recommendation given for business success in host
country such as India.
2.0 CRITICAL ANALYSIS
2.1 Readiness for internationalization.
The present report will be based on working of GlexoSmithKiline (GSK) this is British
multinational pharmaceutical company that headquartered in London. It is the entity that deals in
products such as pharmaceutical vaccines, oral health care, nutritional products and over the
counter medicine etc. For enhancement in operational activities in the foreign market, this entity
is looking forward to improve quality of product and their services to capture larger customer
attention in host country as India.
2.2 External environmental analysis of the host country.
2.2.1 PESTLE
The PEST analysis must be carried out as this assist to understand the environment to
carry out business expansion successfully. Henceforth, these are outlined as-:
Political factors- This is components that greatly influenced by features such as legal rules,
philosophies of numerous political parties etc. Herein, the taxation system is quite advanced such
as income tax, service tax and sale tax are forced by union administration. Therefore, the