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International Business Interactions

   

Added on  2020-03-28

3 Pages854 Words217 Views
Speaker Notes 2 International business helps a firm to find new markets where it can sell its products and services. Firm can grow to a larger degree if it has cross border international business interests. Therefore, international business is an important function of management in the present world. Many firms aim to become global through international expansion. Legal, ethical and cultural framework across borders varies, leading to differences in business practices. Therefore, international business strategies have to be assessed deeply. 3 Telstra has a considerable presence in Australia which it has generated through the use of acquisitions and quality service delivery [ CITATION Tel17 \l 1033 ]. The firm has more than 50% market share in Australia[ CITATION ACC17 \l 1033 ]. The firm has also expensed oversees[ CITATION Tel17 \l 1033 ]. It has been present in the European markets since 1992 and has been providing voice and data services to customers.4 Competitive strategy is the long term strategy undertaken by business organisation to enhance its competitive advantage. The firm is focusing on infrastructural development as a major competitive strategy. The firm has partnered with many Government agencies to develop telecommunication infrastructure in developing and emerging countries This infrastructure includes sub-sea cable network in Asia pacific region. This gives competitive advantage to Telstra because it can move into a ready market through this infrastructure. The firm has also tied up with private companies in Asia pacific region to provide high value communication network5 Organisational structure identifies the process flow of communication and work direction with in an organisation/ Telstra follows divisional organisational structure. In a divisional structure the firm divides the work roles based on products, projects or subsidiaries. Therefore, Telstra hasdivisions based on different countries it operates in and then it has departments within these countries. All the Division heads report to the chief executive officer6 Basic control issue with divisional function is that the divisions may start competiting with each other. These divisions may start acting independently and start competing with each other for company resources. Divisional structure may also lead to compartmentalisation which may

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