Cultural Differences and Business Expansion

This assignment requires students to analyze the cultural differences between the UK, USA, and Japan using Hofstede's model. The focus is on how these differences will impact Air Pie's business expansion in these markets. Students are expected to provide a detailed analysis of power distance, individualism, masculinity, uncertainty avoidance, long-term orientation, and indulgence in each culture and discuss their implications for Air Pie's marketing strategies.

INTERNATIONAL
BUSINESS

Business expansion of Air
Pie
 Air Pie is UK based food and restaurant
company that will be expanding its
business in Japan and USA. It is for this
reason that they need to know the
cultural differences.
 Knowing the cultural differences will help
them to meet the customer demands.

Hofstede’s Model

Hofstede Model
 Power Distance
 Individualism
 Masculinity
 Uncertainty avoidance
 Long term Orientation
 Indulgence

Hofstede Model Contd.
 Power Distance-Japanese people are formal in
nature and do nit enjoy too much closeness.
However the USA customers are quite free and
frank.
 Individualism- the USA people are independent
and want equal rights for all whereas the
Japanese people give emphasis to the
collaborative family structure.
 Masculinity- Japanese people will demand
perfection and excellence. Masculine in
nature. USA is feminine in nature .

Contd.
 Uncertainty avoidance
 Long term Orientation
 Indulgence

References
 "Eating Out: 10 Differences Between Britain and America | BBC
America". BBC America, 2018. Online. Internet. 22 Mar. 2018. .
Available: http://www.bbcamerica.com/anglophenia/2013/12/eating-
10-differences-britain-america.
 Cavusgil, S. Tamer, et al. International business. Pearson Australia,
2014.
 Helmreich, Robert L., and Ashleigh C. Merritt. Culture at work in
aviation and medicine: National, organizational and professional
influences. Routledge, 2017.
 Martinez-Fiestas, Myriam, et al. "Analysis of perceived risk among
construction workers: a cross-cultural study and reflection on the
Hofstede model." International journal of occupational safety and
ergonomics 23.3 (2017): 307-317.
 Sadiq, Aminath. "A study of the impact of national culture on
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