Impact of Change in Organisational Culture of Air Pie as they Venture Internationally

INTERNATIONAL
MANAGEMENT
(Impact of change in
organisational culture of
Air Pie as they venture
internationally )

TABLE OF CONTENTS
 Introduction
 Organisation culture
 Types of Organisational culture
 Hofstede’s six dimensions
 Importance of self-awareness and sensitivity to diversity in culture.
 Conclusion
 References

INTRODUCTION
 Air pie which is a well-established fast food restaurant in UK, but
due to market saturation they wish to expand their business to
Japan and USA.
 They have to face cultural differences because of entrance into
new market segment, therefore management have to understand
the cultural implications.
 Hofstede Model is implemented to study cultural differences.
 Air pie have to understand the importance of self Awareness and
Sensitivity of culture diversity.

ORGANISATION CULTURE
 Organisational culture refers to the collection of policies,
values and principles that are followed by company
institution.
 Every employee have to adopt such culture in order to
accomplish final aims and objectives.
 Air Pie is a restaurant running in UK but they are willing to
shift their operations to USA or Japan due to market
saturation.