International Strategic Alliance in Foreign Market Expansion

INTERNATIONAL
BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................4
Theme 1: Use of international strategic alliance in foreign market expansion...........................4
Theme 2: Motivation behind the formation of selected international strategic alliance.............5
Theme 3: Benefits and challenges of international strategic alliance selected to partners
involved.......................................................................................................................................7
Theme 4: Suitable alternative market entry strategy...................................................................8
ANALYSIS AND DISCUSSION...................................................................................................9
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

Executive summary
International business can be defined as business that have scale of operation across
worldwide that helps it in earning high profitability. Furthermore, there are various use and
benefits of internationalization that are enjoyed by the firm. Along with it the company also faces
challenges while formulating internationalization strategies so alternative method has to be plan
by firm to cope up with the same for benefits of organization. So, at last it has consists of
different market entry strategies that could be used by firm to enter into international market.

INTRODUCTION
International business refers to exchange of products and services across national borders
or at global scale so that requirements can be fulfilled in the best possible manner. Airline
industry is company that offer regular services for transporting passengers or goods via air.
Furthermore, it can be stated that this report has covered crucial information related to British
Airway. The company is flag carrier airline that have started its operation on 31 March 1974
having its operation across 183 destinations. British Airway is third world largest airline in terms
of annual revenue that it generate through delivering qualitative services to range of customers. It
has included critical review of literature through using international strategic alliance in foreign
market expansion. Assessment of benefits and challenges that company might face in
international strategic alliance. Moreover, alternative market entry strategy that could be used by
company in order to grow and expand its business operation in international market. So, it has
covered detailed pertaining to literature review, analysis and discussion and conclusion. Or
international strategic alliance that has use by British Airline in order to grow and expand its
business operation in international market.
LITERATURE REVIEW
Theme 1: Use of international strategic alliance in foreign market expansion
From the point of view Hill and et.al., (2017), it can be stated that international strategic
alliance in foreign market expansion is collaborative arrangement between the firm that are
working in different countries. Thus, the partnering firm remain legally independent even after
formulation of alliance. Moreover, international business alliance lead in sharing of resources,
capabilities, information and risk between the two firms so that the desired objectives can be