International Strategic Alliance in Foreign Market Expansion

International Business

Executive summary
The international strategic alliance helps together gatherings to efficiently and professionally
attain the exact goalmouths and objectives of the company's management. The companion
shaped a new joint group. The administration is procurement wealth from others. Associates are
frequently called agreement relations. All features of the strategic alliance are the similar as the
respite of the collaboration. Play a key part in establishing feasible alliances, the greatest
problematic task of which is to grow the strategic characteristics of the alliance. This is hard due
to the need to found supplies for dissimilar management cultures and performs.

Contents
Executive summary.........................................................................................................................2
INTRODUCTION...........................................................................................................................4
TASK...............................................................................................................................................4
Literature review..............................................................................................................................4
Review of the literature related to the use of international strategic alliance in foreign market
expansion.....................................................................................................................................4
Understanding of motivations behind the formation of international strategic alliance.............5
Benefits and challenges of international strategic alliances selected to the partners involved....6
Suitable alternative market entry strategy in recommendations..................................................6
Analysis and discussion...................................................................................................................7
Review of the literature related to the use of international strategic alliance in foreign market
expansion.....................................................................................................................................7
Understanding of motivations behind the formation of international strategic alliance.............8
Benefits and challenges of international strategic alliances selected to the partners involved....9
Suitable alternative market entry strategy in recommendations................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
International strategic alliance is referred to the agreement of a contract between two
companies for more to corporate and co-ordinate with each other. this agreement is done with the
purpose of development, manufacturing, and sale of product and services within a business and
to meet organisational goals. in this report the organisation X and Y are taking together as per the
key sources, core capacity and competence to create environment in designing, producing and
distributing of the products and services (Ahen, 2021). the organisation which his taken in this
report is Oneworld. it is an airline alliance which was founded in the year 1999 and is having
headquarters in New York, USA. This alliance is started for objective to be first choice airline
alliance in the world's frequent international travellers. This includes 14 members airlines these
are: American airlines, British Airways, Iberia, Japan airlines, Qatar airlines, Alaska airline, Sri
Lankan airlines etc. These airlines operate fleet of 3,296 aircraft and serving about thousand
airports in 170 countries. it is caring over more than for 90 million passengers in a year. it is
considered to be third largest global airline alliance in terms of carrying a passenger. This
international strategic alliance helps both partners in attaining their business objectives and
targets. in this report there is a literature review about the use of international strategic alliance in
foreign market and understanding of motivation behind formation of international strategic
alliance. the challenges of international strategic alliance face by partners. than it consists of
analysis and discussion about this and at last there is a recommendation made.
TASK
Literature review
Review of the literature related to the use of international strategic alliance in foreign market
expansion.
According to views of Wang, and Gao, (2021), many governments choose to execute on a
world-wide scale and arrive the transnational arena of this field, anywhere they can have
multiple options, and choose or select a longer term to income in the management business
(Campbell, and Doshi, 2021). The internationalization method can be called numerous trends in
the creation and management of transactions. The company can reduce the risk factors connected
to the types of items linked to the company. With the expansion of the international banking
sector, the financial transactions and foreign trade of multinational companies have been rapidly