International Business: Entry of Zokoko Company in China

International Business 0
International
Business
Student’s Name
9/7/2019

International Business 1
Executive Summary
The international business allows the organization to be more competitive and
develop innovative situations. It helps in increasing the potential of the organizations and
maximise their profitability. The report is based upon entry of Zokoko Company in China. It
will include analysis of the external environment and SWOT analysis of China to analyse the
competition and strategically plan the activities of business. It will cover the issues that the
company will face and the opportunities and threats in conducting international business.

International Business 2
Contents
Introduction............................................................................................................... 3
Company profile and Overview...................................................................................... 3
Country Profile........................................................................................................... 4
External Environment Analysis....................................................................................... 5
Economic Analysis................................................................................................... 5
Political and Legal Analysis........................................................................................ 6
Social, Cultural and Ethical Analysis.............................................................................6
Technological Analysis............................................................................................. 7
Environmental Analysis............................................................................................. 8
Other Issues............................................................................................................... 8
SWOT Analysis.......................................................................................................... 9
Strengths............................................................................................................... 9
Weakness............................................................................................................ 10
Opportunities........................................................................................................ 11
Threats................................................................................................................ 11
Conclusion.............................................................................................................. 12
References.............................................................................................................. 13

International Business 3
Introduction
Due to increasing globalisation, the existing business gets the opportunity to expand
its business in the international market and leads to global cultural, political and economic
integration. It allows the business to increase its customer base and helps in free movement of
labour within the countries. It increases the per capita income of the company allows free
trade and movement (Meyer & Peng, 2016).
The market opportunity report will reflect upon launching of the Zokoko Company in
China. Moreover, it will also emphasize upon the external and the internal analysis of China
to analyse the business opportunities and also examine the issues that the company can face
in operating in China. It will also highlight the resources and the capabilities of China that
will help the company in operating efficiently and sustaining its competitive advantage.
The report will help the company in analysing the potential in the Chinese market and
will help in expanding its operation in the international market. Analysis of the Chinese
market will help the company in analysing the issues in operation and the opportunities for
expansion. It will help in designing appropriate market entry strategy that will increase the
profitability of business (Tian, 2016).