International Business Management PDF

International Business 1
International Business Management

International Business Management 2
Executive Summary:
The main aim of this assignment is to discuss the operational issues faced by Uniqlo in the
international market of North America. Presently, high and fierce competition is the biggest
operational issue faced by this Japanese organization in the market of USA. This organization
mainly competes with the other international fashion brands and also with the local shopkeepers.
Different strategies are recommended for Uniqlo in terms of dealing with the issue and ensure
their strong position in the market.

International Business Management 3
Contents
Executive Summary:....................................................................................................................................2
Introduction:...............................................................................................................................................4
Discussion:...................................................................................................................................................4
Operational Issue:....................................................................................................................................4
Strategies & Recommendations:.............................................................................................................6
Conclusion:..................................................................................................................................................6
References:..................................................................................................................................................7