Evaluation of Growth and Expansion Strategies in Apple Company

This article evaluates the growth and expansion strategies implemented by Apple company, including its expansion strategy and the suitability, feasibility, and acceptability of these strategies. It also discusses the impact of these strategies on the organization's performance and popularity.

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Running head: INTERNATIONAL BUSINESS MANAGEMENT
International Business Managment
Name
Institution
Author’s Note

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APPLE COMPANY
Introduction
Apple company is one of the most reputable organizations that has been able to gain
popularity across large in various parts of the world. Moreover, the organization has been on the
fore front to offer adequate and reliable services to all the customers by providing them with
quality materials that are long lasting irrespective of their areas of residence across the entire
world (Al Hamed & Alenezi, 2016). On the other hand, the senior management team has been on
the verge to adequately implement adequate and reliable strategies that are geared towards taking
the whole organization to the next level thus ensuring that various goals are adequately met
within the stipulated time frame. It is an organization that is known to be capable of
manufacturing a wide variety of products with the major products being the apple iPhones that
have adequately dominated the entire market platform as a result of the stiff competition that the
products have been able to offer to several other products within the market platform (Al-Najjar
& Kilincarslan, 2016).
An evaluation of the growth associated with Apple organization
The top management team for the organization has been on the forefront to ensure that
the entire organization is capable of scaling up to greater heights in order to ensure that there is
an adequate and reliable growth in terms of its performance. Due to this, quite a number of
advanced strategies have been put into consideration through the implementation of various
parameters thus ensuring that adequate growth in addressed in real time. As a result of its
growth, the entire organization has been able to carry out an expansion of its products and
services across various markets thereby being able to reach a large number of targeted

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individuals within the stipulated time frame. Moreover, there have been quite a number of key
players within the organization that have been able to carry out quite a number of essential
operations to ensure that the entire organization is capable of attaining its objectives in real time.
The stakeholders are among the key players as far as this situation is concerned where they have
been able to offer one of the most adequate and reliable recommendations to the top management
team regarding what they should be doing in order to attain one of the most essential growths as
far as the operations of the organization are concerned (González-Cruz & Cruz-Ros, 2016). One
of the most interesting things that are attached to Apple growth story is that few personalities
were able to forecast that Apple would actually scale up its revenue through the sales of various
types of hardware. At the same time, many individuals also came on board and clearly postulated
that various services would emerge as the major growth engine for the entire Apple organization
(Gupt & Bhaskar, 2016). As it turns out, various issues are turning out in a different manner
since for 12 months down the line; IPhone has been adequately responsible for approximately
57% of the growth of entire Apple organization. This has been followed very closely by various
services that appears to be the second largest revenue drivers that covers an approximation of
23% of year over year revenue growth that is attached to the entire Apple organization.
Additionally, as far as growth is concerned, quite a number of wearable have been able to clearly
represent an approximation of 11% of the entire growth of the organization (Habidin et al.,
2016).
Expansion strategy being implemented by the organization
The organization is known to have implemented quite a number of expansion strategies
that aims towards bringing on board an adequate and reliable growth to the entire organization
for it to reach out to large number of consumers within a short time frame. One of the major

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expansion strategies pursued by the organization is the adoption of a clear product strategy
within the market platform. Through this, Apple has been able to come up with a leading age
product that has been able to encourage the top management officials to carry out new
expansions in various countries and regions (O’Neill, Sohal & Teng, 2016). Moreover, it has
been able to fully utilize various associates who are found in various overseas markets with an
intention of monitoring various types of new developments together with maintaining an
adequate contact with a variety of decision makers (Manikandan & Ramachandran, 2015). On
the other hand, the second expansion strategy is to partner up. Before carrying out quite a
number of global expansion initiatives within Apple organization, the entire top management
officials have been on the fore front to make sure that they are capable of protecting the entire
organization by partnering with various top managed companies whose primary focus mainly
involves recognizing quite a number of warning signs and being able to adequately understand
some of the potential risks that are likely to emerge within the market platform (Randhawa,
Wilden & Hohberger, 2016). Finally, Apple management team has been on the verge of making
sure that the entire organization emerges as proactive organization in order to ensure that its
expansion is adequately implemented (Halkos & Skouloudis, 2016). Global expansion appears to
be a major parameter of any business plan. Establishing an advanced form of entry into another
country appears to be a long term plan for the entire organization. Due to this, apple has been
able to one of the most fundamental proactive approaches when entering a variety of new
markets located in various regions across the world. Through this, it has been able to come up
with an adequate and reliable research by making sure that all its employees together with
several other relevant teams are fully aligned with the organization’s long term strategic plan
(Maengwe & Otuya, 2016).

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It is clear beyond any reasonable doubt that the implementation of expansion strategy is
geared towards forming one of the most reputable characteristic for the entire organization thus
this has been one of its major factors that has always enabled the whole organization to gain
popularity across a wide range of individuals who are known to be located in various boundaries
across the universe.
An evaluation of the suitability, feasibility together with acceptability of all the
strategies
The entire expansion strategy is adequately suitable for the entire organization since is
capable of making the entire organization attains all the future objectives within a stipulated time
frame. Moreover, it is also suitable for the evaluation of various processes and parameters within
the market platform thus providing and adequate and reliable direction to the entire organization
regarding what should be done together with what should be avoided in order to come up with an
adequate results that is related to expansion of the entire organization. On the other hand, as far
as the feasibility of the expansion strategy is concerned, it is an issue that can be done
appropriately through the implementation of quite a number of ethical strategies that will be able
to create a reasonable boundary between the entire organization and the potential customers who
are located across wide regions within the market platform (Mendes, Leal & Thomé, 2016).
Through the implementation of this parameter, various personalities will be able to acquire an
adequate and reliable knowledge pertaining what should be done in relation to various aspects
that are associated with expansion strategies. At the same time, the acceptability of the strategies
clearly describes how various personalities both at the internal and external part of the
organization have been able to accept the implementation of the strategies in order to ensure that
all the goals of the entire organization are adequately attained within the stipulated time frame

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without any barrier related condition being encountered during various aspects of operations that
are capable of taking place within the market platform.
Conclusion
Growth and expansion strategy within an organization is one of the most essential issues
that should be clearly addressed by the top management team. Creating a reasonable relationship
with all the employees of the organization will ensure that the entire organization is capable of
growing to greater heights thus meeting the needs of all the customers (Ogunyomi & Bruning,
2016). Moreover, the implementation of a good number of ethical considerations under various
aspects of growth and expansion strategies is set to come up with one of the most reasonable
boundaries between the organization and targeted customers thus giving them an easy time to
appropriately understand how the entire organization is capable of carrying out various mode of
operations in order to obtain quite a number of objectives in real time. In conclusion, both
growth and expansion strategies form one of the major pillars that are associated with the
development of an organization thereby giving it one of the best opportunities to gain popularity
across various groups of individuals.

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