Evaluation of Growth and Expansion Strategies in Apple Company

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Running head: INTERNATIONAL BUSINESS MANAGEMENT
International Business Managment
Name
Institution
Author’s Note

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INTERNATIONAL BUSINESSS MANAGMENT
APPLE COMPANY
Introduction
Apple company is one of the most reputable organizations that has been able to gain
popularity across large in various parts of the world. Moreover, the organization has been on the
fore front to offer adequate and reliable services to all the customers by providing them with
quality materials that are long lasting irrespective of their areas of residence across the entire
world (Al Hamed & Alenezi, 2016). On the other hand, the senior management team has been on
the verge to adequately implement adequate and reliable strategies that are geared towards taking
the whole organization to the next level thus ensuring that various goals are adequately met
within the stipulated time frame. It is an organization that is known to be capable of
manufacturing a wide variety of products with the major products being the apple iPhones that
have adequately dominated the entire market platform as a result of the stiff competition that the
products have been able to offer to several other products within the market platform (Al-Najjar
& Kilincarslan, 2016).
An evaluation of the growth associated with Apple organization
The top management team for the organization has been on the forefront to ensure that
the entire organization is capable of scaling up to greater heights in order to ensure that there is
an adequate and reliable growth in terms of its performance. Due to this, quite a number of
advanced strategies have been put into consideration through the implementation of various
parameters thus ensuring that adequate growth in addressed in real time. As a result of its
growth, the entire organization has been able to carry out an expansion of its products and
services across various markets thereby being able to reach a large number of targeted

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INTERNATIONAL BUSINESSS MANAGMENT
individuals within the stipulated time frame. Moreover, there have been quite a number of key
players within the organization that have been able to carry out quite a number of essential
operations to ensure that the entire organization is capable of attaining its objectives in real time.
The stakeholders are among the key players as far as this situation is concerned where they have
been able to offer one of the most adequate and reliable recommendations to the top management
team regarding what they should be doing in order to attain one of the most essential growths as
far as the operations of the organization are concerned (González-Cruz & Cruz-Ros, 2016). One
of the most interesting things that are attached to Apple growth story is that few personalities
were able to forecast that Apple would actually scale up its revenue through the sales of various
types of hardware. At the same time, many individuals also came on board and clearly postulated
that various services would emerge as the major growth engine for the entire Apple organization
(Gupt & Bhaskar, 2016). As it turns out, various issues are turning out in a different manner
since for 12 months down the line; IPhone has been adequately responsible for approximately
57% of the growth of entire Apple organization. This has been followed very closely by various
services that appears to be the second largest revenue drivers that covers an approximation of
23% of year over year revenue growth that is attached to the entire Apple organization.
Additionally, as far as growth is concerned, quite a number of wearable have been able to clearly
represent an approximation of 11% of the entire growth of the organization (Habidin et al.,
2016).
Expansion strategy being implemented by the organization
The organization is known to have implemented quite a number of expansion strategies
that aims towards bringing on board an adequate and reliable growth to the entire organization
for it to reach out to large number of consumers within a short time frame. One of the major