Dealing with Marketing Strategies

MARKETING 1
Dealing with Marketing Strategies
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MARKETING 2
Saudi Basic Industry Corp. Company
Introduction
This is one of the most important industries in the Middle East that is known to have
gained quite some popularity across large regions.
Moreover, this company is known to have the capability of performing quite some
functions that target different customers who are situated in various locations across the Saudi
boundaries. Additionally, it is one of the largest manufacturers of multiple types of chemicals,
fertilizers, plastics, and even metals across the entire universe. It is an organization that was
founded way back in 1976 to adequately turn quite some waste natural gas from different forms
of crude oil extraction into advanced forms of petrochemical products that could be used for
various purposes (Aaker 2010). As a result of adequate performance and reliable strategies, the
organization has emerged to be one of the best third most significant producers of polythene in
the entire universe where almost half of its total sales are always directed to Asia. The whole
company is majority owned by the government of Saudi. The organization has been able to
supply various products across quite some countries in the world and perhaps this is what has
made it gain high popularity across many regions. A right amount of the cooperate wealth
attached to the organization in the area is majorly concentrated in the hands of the government.
What is more interesting about this company is that it has been able to meet the needs of
various customers across the world irrespective of the places of residence (Armstrong et al.
2012). The top management officials who are known to be in charge of multiple operations
within the organization have been able to work hard towards the path of success to ensure that
the entire company can meet all the future goals within the stipulated time frame. It is an

MARKETING 3
organization that is well equipped with employees in different departments thus making it easier
to carry out various operations without much struggle.
Critical analysis of marketing theory concerning satisfaction, loyalty together with the
relationship that exists between them
Customer satisfaction involves quite some operations being carried daily within the organization.
An individual by the name Anderson was able to come up with two different definitions of
customer satisfactions that mainly included the transition specific experiences together with
various aspects of cumulative experiences (Voorhees et al. 2016).
On the other hand, when talking about cumulative experience, customer satisfaction can be
determined as a result of the total purchase together with the consumption experience of a given
customer within a stipulated period. Moreover, it also deals with the assessment of various
products and how they are capable of operating within the market platform. Appropriate
measurement of customer satisfaction through the use of adequate and reliable customer
feedback is crucial most so when it comes to the development of effective management strategies
associated with giving managers an easy time to implement quite some improvement programs
that are associated with satisfaction issues (Lamberton and Stephen 2016). Information obtained
from consumer satisfaction is known to have the capability of helping quite some companies to
efficiently evaluate their abilities in meeting the needs of all the customers (Hooley,Piercy and
Nicolaud 2012) On the other hand, it also helps various companies to correctly analyze the
performance of a given type of offering to customers for them to adequately identify some of the

MARKETING 4
areas of improvements together with the areas that are considered to be very important by their
respective customers.
Additionally, there are quite some drivers associated with customer satisfaction. One of the
primary drivers to customer satisfaction is delivery (Pappas 2016). A given company should be
able to deliver the necessary outcome that it was able to promise the consumers and at the same
time the entire organization should also be ready to deal with any problem that is likely to
emerge. Additionally, appropriate time also plays a crucial role as one of the significant drivers;
there is a need for the organization to respond immediately to all the requirements of various
customers (Blythe 2009). Moreover, there is what is called professionalism as the third driver
(Xu, Frankwick and Ramirez 2016). Every staff member should be competent with the capability
of treating all the customers equal without discriminating them at all; they should be prepared to
go an extra mile to carry out the duties that are required by the organization to attain quite some
goals in real time. The attitude of various staff members is also another driver towards the path
of satisfaction (Hudson et al. 2016). All the staff members are required to be friendly to all the
customers thus giving them an easy time when it comes to solving various problems.
Loyalty, on the other hand, may involve two different conditions which majorly include loyalty
behavior together with loyalty attitudes of various personalities (Batra and Keller 2016). Loyalty
behavior indicates typically the action of repeat purchases that have been made by a specific
group of customers specifically on a particular brand that they are attached to instead of
switching to other forms of competitor brands that might be available within the market. Loyalty
behavior on the other hand, is always viewed to have a direct relationship to sales and even the
entire market share where its measurement is usually done through an adequate analysis of all
the sales transactions associated with every customer together with all the available defection