International Business Management Assessment 2022

INTERNATIONAL
BUSINESS MANAGEMENT
Contents
Introduction............................................................................................................... 2

1
Entry mode................................................................................................................ 2
Next best strategy................................................................................................. 4
Internal strengths of the company.................................................................................... 5
Weaknesses of the firm................................................................................................. 6
Steps for overcoming the weakness..................................................................................7
Competitors in Australia............................................................................................... 8
Competitiveness in the market........................................................................................ 8
Scope of expansion...................................................................................................... 8
Intended organisational design........................................................................................ 9
Financial capital requirements........................................................................................ 9
Staffing policy......................................................................................................... 9
Conclusion.............................................................................................................. 10
References.............................................................................................................. 11

2
Introduction
In today’s time many companies are searching for brining innovative products in the market
that can change the lives of the people. This makes it critical for the management to make
sure that they are using best of strategies to make their firm successful in the market. It is the
understanding of the consumer behaviour that plays a critical role in the development of the
strategies. Health Technology Company Limited has many opportunities in the Australian
market hence it needs to capitalise on their strengths work on their weaknesses to find out the
chances they have to gain success in the market (Spuler, Ancich, Savioz, & O’Suilleabhain,
2011). There are several factors that need to be analysed by the company so as to ensure that
they are doing business according to the market conditions and according to the strengths and
weaknesses of the firm. They can do their brand positioning according to this internal
analysis. The strengths and weaknesses act as base on the basis of which company can make
their strategies. The mode of entry that the firm selects plays a critical role in the
management of the business in that country as every entry strategy has its own merits and
demerits and hence making appropriate selection of entry strategy becomes critical. This
report illustrates the best possible entry strategy for the firm’s expansion. It also represents
the internal strengths and weaknesses of the firm. It also showcases the operational strategy
and corporate objectives of the cited firm.
Entry mode
There are several entry mode strategies available with the firms using which they can make
expansion in the Australian market. The selection of appropriate entry mode allows the
company to improve the way in which they are dealing with the challenges that might
confront the business in the market. Since in the assessment 1 it was found that there are
many significant threats that are confronting the business of the firm at the initial levels hence
making an appropriate choice for entry is crucial. It is the entry mode that decides the type of
strategies that they will be made by the company in the future such as the supply chain
strategies, human resource strategies etc. The types of entry mode strategies that can be
adopted by the company are exporting, licensing, franchising, Joint ventures, partnerships
and wholly owned subsidiary. The best entry mode strategy that can be used by the firm is
Joint Venture. The joint venture can be an excellent international expansion strategy.
The major reason for choosing Joint Venture as an entry mode strategy is that Australia and
China is totally different kinds of market which makes it essential for the management to

3
ensure that there is a partnership between the Companies that already has experience in the
Australian market. The joint venture needs to be done with the firms that belongs to care
industry or are related to patient care solution (Chung & Tung, 2013). Since Australia is a
developing medical destination and has a large scope for the products that are from care
industry. This has brought many new players in the market. Due to this there is a greater
chance that brand positioning can be done in an appropriate manner that too with greater
focus. Since this product will have differentiated value attached with it hence the chances of
success in the market increases.
Since this company does not have experience of business in the international markets hence it
is possible that the company can lose a quite a lot of money which they want to invest in the
new markets. The inexperience also results in poor utilisation of resources which is again an
essential aspect in the modern day business. This is also true in terms of marketing. Since the
behaviour and the culture of the country play a significant role in success of the marketing
hence such joint ventures can be an effective strategy for the company. It is also to be
understood that there is cultural differences between the Australia and China which can make
it difficult for the company to get adapted into it. A lot of time of the Health Technology
Company Limited gets wasted in such understanding the consumer behaviour. It is also
difficult for the companies to hire employees from different cultural backgrounds. In this case
taking the help of the partners can be an excellent option for the company.
On the other side of the coin it is critical for the management to make sure that there is
cultural alignment between both the firms. From recruitment and selection to improving the
supply chain it is critical for the management to make sure that they are dealing with the
changes in the market environment in an appropriate manner. Since the political and
economic turbulences are increasing in different parts of the world hence it will have impact
on the operations of the company. In this regards it is critical that this company gets support
of some other company as the combined resources will allow the firm to gain better position
in the market (Tung & Chung, 2010). This will also reduce the risks that are posed to the
business and will have impact on the way organisation is performing.
The smart watch is a product that gives home care to the people. This makes it critical for the
management to ensure that they have a support of the care or medical institutions. This makes
it easier for the Health Technology Company Limited to make enhancements in their product
and also gets help in terms of medical assistance. For the firms that are the part of the nursing