International Business Management

Running head: INTERNATIONAL BUSINESS MANAGEMENT
International Business Management
Name of the Student
Name of the University
Author note

1INTERNATIONAL BUSINESS MANAGEMENT
Executive Summary
The report has thrown light on analyzing the different entry mode strategies which will be
beneficial for the entire success of the Fidani Chocolate Company in the Australian market.
There are different kinds of entry modes which are beneficial for the company, however on
the other hand, there are different other entry mode strategies which are rejected as this will
not help the company in gaining competitive advantage. Furthermore, this can be seen that
the scope of the operations along with the corporate strategies have been taken into
consideration which provided a brief overview on the various aspects which are essential for
the success of the firm in the respective market.

2INTERNATIONAL BUSINESS MANAGEMENT
Table of Contents
Introduction................................................................................................................................3
Chosen Mode of Entry...............................................................................................................3
Joint Venture and Direct Exporting.......................................................................................3
Rejected Mode of Entry.............................................................................................................7
Reasons for Achievement and Core Competencies...................................................................8
Weaknesses................................................................................................................................9
Operational Strategies and Corporate Objectives....................................................................10
Scope of Expansion..................................................................................................................11
Capital Considerations.............................................................................................................13
Policy of Staffing.....................................................................................................................14
Conclusion................................................................................................................................15
References................................................................................................................................17

3INTERNATIONAL BUSINESS MANAGEMENT
Introduction
The respective report will help in analysing the entry mode of the Fidani Chocolate
Company in Australian market. The expansion in the market of Australia will be done
through the help of Joint venture along with exporting technique with the Haigh's Premium
Milk Chocolate Company. On the other hand, the rejected mode of entry for Fidani
Chocolates in the Australian market is Foreign Direct Investment as this will be incompatible
in nature in comparison to the other entry modes which have been selected. Furthermore, the
different internal strengths along with weaknesses of the company is required to be analysed
which will help in analysing the different kinds of reason for achievement along with
analysing the core competencies in an effective manner.
Additionally, this has been seen that the operational strategies along with the process
which will be used in order to become more effective in nature. With the proper incorporation
of the different kinds of SMART principles, this will be effective in nature in taking the
entire organization to a right direction in an efficient manner. The course of action will be
discussed which will be helpful in understanding the course of action in the next few years
effectively. The policy of staffing should be analysed in an efficient manner which will be
beneficial for the growth of the Fidani Chocolates in the Australian market.
Chosen Mode of Entry
Joint Venture and Direct Exporting
Joint Venture
Fidani Chocolates can use the joint venture along with exporting technique for the
entry into the Australian market in an efficient manner. Both the entry mode strategies help in
enhancing the overall communication along with globalizing the different kinds of operations