International Business Market Entry Research on Austria and China for Honey Australia

Running Head: INTERNATIONAL BUSINESS
INTERNATIONAL BUSINESS
Student’s Id:
Name of the University
Authors Note:

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INTERNATIONAL BUSINESS
Executive Summary
The present report involves with international market entry research on the
international market of Austria and China for Honey Australia that is planning to
export and set up their business in these countries. It is evident, from the report that
owing to the dynamic nature of the external environment organisations are in hurry to
develop their market and production in order to expand share in the mare as well as
profit.
There have the number of problem, barriers to trade export found in both the
countries such as restriction of goods and services, import and export licence and
problems occurring due to fluctuation in the government regulation and standards.
Austria has a well-established market with expertise labour force, with quality
standards of living, with expensive social and health industry.
China has an incredible economic development with an average rate of 8%
that has increased over the past decades. These factors of the market will be
essentially beneficial for the company in comprehending their honey export. Apart
from these, consistent issues there are several opportunities that may be helpful for
the honey company to expand their marketing production.
Both Austria and China has a flexible environment and government policies
on Honey production. For managing these petty issues the company is required to
accumulate all the information on the countries' coin esteem and on the import-
export timeliness. Therefore, it will not be much difficult for them to expand their
business in these countries apart from a few challenging factors that they need to
manage before entering the market.

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INTERNATIONAL BUSINESS
Table of Contents
Introduction of the selected company..........................................................................4
Identification of the TWO countries.............................................................................4
Analysis.......................................................................................................................5
Impact of Current macro environment and Geopolitical forces on the countries......5
Development of each of the country’s trade and business policies.........................7
Analysis of potential challenges, threats and opportunities in the existing and
short-term policies in China and Austria..................................................................8
Conclusion................................................................................................................ 10
Recommendations.................................................................................................10
Reference list............................................................................................................ 12

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INTERNATIONAL BUSINESS
Introduction of the selected company
Honey Australia is an organisation that is located in Mudgee, NSW Australia
in the year 1990. Honey Australia manufactures its own natural type of honey and
distributes the Australian honey products and bee products. In addition to this, the
company also distributes chosen honey sources from the overseas market like New
Zealand that is well known for its high-quality honey and honey made skin care
products (Honey Australia 2018).
The organisation has expanded their strength and power in the current years
and thrives itself for the development of production, production and distribution. In
this context, Honey Australia disseminated its products throughout the Australian
boundary. In the current years, the company produces over 300 metric tons of honey
yearly.
Products: Honey Australia has at present been accredited with certified
organic honey and they are now producing 100% natural organic products that are
GMO-free (Honey Australia 2018). For meeting the growing requirement of certified
organic honey, the company has developed exclusive supply services in selection to
honey producers to bring out the best products to the Australian community.
Identification of the TWO countries
In order to understand the effective international market entry techniques, the
company needs to understand the international market. In this regards, the country
selected from the European Union is Australia and from the Asian region is China.
Based on the market analysis it has been found that a huge amount of Austrian
population prefers naturally produced organic honey products. Moreover, while
distributing honey in Austria, the Honey Australia Company might not have to face
any challenges in selling and producing their bulk products (Dür and Mateo 2014).
This is due to the fact that a majority of the population in Austria is engaged in
commerce as well as trade. Apart from these, it has also been found from the
evaluation of Austrian market that people in Austria, that it is the 31st largest export
production in the global boundary (Caporale et al. 2015). These, aspects of export
and import may provide benefit to the company.