International Business: Expansion Strategy for Next Plc in Poland

International Business

Table of Contents
Executive summary..........................................................................................................................1
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Provide a brief overview of the chosen organisation and the rationale for going international.. 1
Critically discuss which country you would recommend them to enter and the rationale behind
the decision..................................................................................................................................3
Discuss typical barriers that will be faced as the organisation expands internationally..............4
Based on your analysis, critically evaluate a relevant implementation approach for the
internationalisation process for the specified target market........................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

Executive summary
It is essential for an organisation to expand and enhance its business practices by providing
its products or services to large market area. International business can be describe as the trading
of good, services, capital or technology in order to meet with the demand of customers across
national borders. This will lead to have positive impact on overall performance and growth of
business as well as help in attaining desired goals.
INTRODUCTION
International business can be describe performance of organisational activities across
national borders in order to meet the demand of potential customers. It is essential for
organisation to carry out its business activities at international level in order to significantly meet
with the requirements of customers (Ferraro, 2021). This is refers to the business which take
place across international borders as well as includes sales of goods and services between
countries. For example business which is providing its producers overseas with the motive of
meeting needs of customers as well as increasing profitability of organisation. This report is
based on Next Plc company. This organisation was developed in year 1864 and founder of this
organisation is Joseph Hepworth. Head office of Next Plc company is located in Enderby,
England, UK. Next Plc company is dealing in retail market area and it products or services
includes fashionable cloths, accessories, footwear and so on. This report includes rationale for
going international for business. It includes recommendation for business to enter a company
along with the rationale behind the decision. This report consist of typical barriers that is faced
by organisation to expand business internationally. Apart from this, it includes evaluation of
relevant implementation of approach for internationalisation process for a specified target
market.
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