Sample Context Of Business Assignment
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Added on 2021-01-04
Sample Context Of Business Assignment
Added on 2021-01-04
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Context of Business
Table of ContentsINTRODUCTION ..........................................................................................................................1History and Summary of Next Plc..............................................................................................1Vision, leadership style, management practices and strategies of Next Plc ..............................2Analyse how the above mentioned elements can implement by Next Plc..................................3Recommendation as an improvement of Next Plc ..................................................................5REFERNCES ................................................................................................................................6.........................................................................................................................................................6
INTRODUCTION Leadership is an interpersonal influence which exercised in a situation and directedthrough the communication process towards the attainment of a pre determined goal in aneffective and efficient manner (Donate and de Pablo, 2015). A company without an effectiveleadership, it becomes a challenge to them in achieving their organisational goal or objective. Anorganisation is established with a goal to accomplish high productivity and profitability throughproductive manpower. In context to Next plc, one of the famous multinational retail companywhich is commenced in the year of 1864. It offers varies ranges of products such as clothing,footwear and home product which is headquartered in UK. This report covers the companybackground and rationale of company, influence of leadership style, management practices andvarious strategies on business, analyse hoe company can implement the influencing element andfinally recommend the corrective course of action to firm. History and Summary of Next Plc.Next is one of the British multinational company which is established in the year of 1864by Joseph Hepworth. Its headquartered in England, UK and it the largest clothing retailer in UK.Next segmented its products in clothing, footwear, accessories and home products and operates700 stores in 40 countries across the globe. It has 43,970 productive manpower who are highlydedicated and passionate towards the accomplishment of organisational goal in an effectivemanner. In1864, it is started as tailor with the name of Joseph Hepworth & Son who believes inadapting opportunities which enable them to have 100 outlets by 1884. It contains several brandswhich provide quality of products such as Lipsy, Jack Wills, Warehouse, Barbour, Ted Bakeretc. in which Lipsy designs and sells its own branded younger women's fashions productsthrough wholesale, retail and website channel. Next serves 4 million active customers across theglobe and provide facility of online trading which enable the company to improve the overallperformance in an efficient way.Rationale of Next Plc The main purpose of choosing Next Plc is that they are highly dedicated or committed tooffer innovative and creative products which provide outstanding value to meet or exceedcustomer's expectations. They considered their customer as a great assets for the expansion ofcompany which adds value to them and improves the brand image. The company's vision is to
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