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Environmental Analysis of Coca Cola and Pepsi

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Added on  2022-12-28

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This presentation analyzes the micro and macro environmental factors of Coca Cola and Pepsi, and discusses how their strengths can help overcome weaknesses and limitations. It also examines the interrelationship between internal and external factors.

Environmental Analysis of Coca Cola and Pepsi

   Added on 2022-12-28

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ENVIRONMENTAL
ANALYSIS
Environmental Analysis of Coca Cola and Pepsi_1
Table of Contents
PESTLE Analysis of Coca Cola and Pepsi
SWOT Analysis of Coca Cola and Pepsi
Interrelationship among internal and macro external factors
Environmental Analysis of Coca Cola and Pepsi_2
Introduction
In this presentation, various micro and macro environmental factors will be
analyzed with reference to Coca Cola and Pepsi.
Also, how strengths of Coca Cola and Pepsi can be helpful in overcoming its
weaknesses and limitations arises from macro external factors will be discussed.
Environmental Analysis of Coca Cola and Pepsi_3
MACRO ENVIRONMENTAL ANALYSIS OF COCA COLA AND
PEPSI BY APPLYING PESTLE MODEL
Environmental
factors
Coca cola Pepsi
Political factors
FDA regulations
Regulations and
laws of government
Negative impacts:
Buying/selling is banned in Cuba
and North Korea due to trade
sanction.
Cost and pricing issues due to US-
China Trade war.
Withdrawal of UK from EU leads to
new governmental laws.
Government’s stance on health
issues.
Positive impact: corporate Tax
reduction in India.
Economic Factors Negative: Acquisition of Chi. Ltd
in Nigeria.
Positive: Trade agreement
between US, Mexico and Canada
allows for free and fair trade.
Higher revenue from emerging
economies like India, Russia and
China.
Higher taxation on beverages in
France and Saudi Arabia.
Environmental Analysis of Coca Cola and Pepsi_4

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