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International Business Plan : KORA organics

   

Added on  2021-02-19

11 Pages3559 Words90 Views
International BusinessPlan

Table of ContentsINTRODUCTION TO THE REPORT............................................................................................3BRIEF BACKGROUD OF COMPANY AND INTERNATIONAL COUNTRY.........................3CONCLUSIONS OF SWOT ANALYSIS......................................................................................4ADDITIONAL ANALYSIS OF COUNTRY.................................................................................5COMPETITIVE STRATEGY ANALYSIS (PRODUCT)..............................................................6MARKET ENTRY OPTION ANALYSIS......................................................................................7MARKETING AND R&D CONSIDERATIONS...........................................................................8RECOMMENDATION REGARDING PRODUCTION................................................................8INTERNATIONAL HRM ISSUES AND CONSIDERATIONS...................................................9CONCLUSIONS..............................................................................................................................9REFERENCES..............................................................................................................................10

INTRODUCTION TO THE REPORTThe following report is based on a comprehensive international business plan. In this reporta company naming KORA Organics is planning to establish business in an Asian country.KORA organics is an Australian organisation which is founded by an Australian model namingMiranda Kerr in the year 2009. In this report, India is the country where establishment of KORAOrganic is taking place and this assessment will help in identifying market opportunities forproducts and services of organisation. This report describes market entry strategy options andR&D considerations for this company. At last, international human resources management issuesare explained. BRIEF BACKGROUD OF COMPANY AND INTERNATIONALCOUNTRYThe KORA Organics is going to establish new business in an Asian country, India. Indiais world’s fastest growing economy and the GDP rate of India is expanding every year. Indianmarket is a great opportunity for new businesses to establish business and capture newcustomers. It is also challenging for KORA Organics to attract Indian customers towards organicbeauty products. The India Government is working on making India an ideal place forinvestments. There are many companies which have entered Indian market and achieved greatprofits and revenue. When a country decides to enter Indian market it is necessary to analysedifferent factors like PESTEL or SWOT as these helps to estimate possible opportunities thatKORA Organics have in Indian market. Most of the foreign companies are establishing businessin India because Government of India allows foreign companies to own up to 100$ of thebusiness. KORA Organics is an Australian company that was founded by a model, Miranda Kerrwho is very passionate about beauty products and skin care. This woman is passionate aboutnatural skin products and thus created a company that sells natural and organic skin careproducts. In the initial stages, products of company were sold through websitewww.koraorganics.com and a retail giant David Jones. These products were appreciated bycustomers in US as well as other international countries. There are different kind of products ofKORA organics. These are made from quality certified organic ingredients that consists of AloeVera, Green Tea and lavender. Different products offered by KORA Organics are mists,4

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