International Business Plan

Running head: INTERNATIONAL BUSINESS PLAN
INTERNATIONAL BUSINESS PLAN
Name of the Student
Name of the University
Author Note

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Executive Summary
The study is focused towards providing a further important analysis of the company Sanatariam
and its business prospects in India. Sanatariam is an Australian health food company that is
engaged in the provision of healthy food and beverages to the people. It is styled as a non-profit
organization. The company provides wide number of products that include Weet-Bix cereals, Up
& Go liquid beverages, dairy products and products like peanut butter. It wants to expand its
products to the market of India. The country was found to have a significant market potential.
Sanatariam has religious inclinations and is associated with the Australian Seventh Day
Adventist Church. The church was actually established the organization. This was to channelize
the provision of health products for the well-being of the people. The products are mostly made
from plants and are healthier substitutes to many of the similar products available in the market.
In India, Sanatariums reputations as a company that provides breakfast products and beverages
and milk products would have a strong market. It was found that Indians love all cuisines as well
as beverages. India has a culture of eating nutritious breakfasts. The Indian public were found to
be very fond of breakfast delicacies. There are people of diverse cultural inclinations in India.
Economically india is a large business hub. Additionally, Indian economy is one of the most
progressive in Asia and the world. India has one of the most increasing potentials for business
growth. The rate of GDP growth in India is around 7%. Hence, it can be said that India has great
market potential. There is good potential in the country for other businesses. The large
population of the country can ensure that the organization is able to reap ample profit from the
market even in the initial phases. There are the availability of other businesses that can
complement the business of the company. The important entry point was found to be local

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partnership. Providing Indian public customized products were found to be important for gaining
essential competitive advantage.

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Table of Contents
Introduction......................................................................................................................................4
Background of company and International country........................................................................4
Implications of SWOT Analysis......................................................................................................6
Additional Analysis.........................................................................................................................7
Competitive Strategy Analysis........................................................................................................8
Market entry option Analysis..........................................................................................................9
-Preferred option recommendations............................................................................................9
Research and development considerations....................................................................................10
Production Recommendations.......................................................................................................10
International HRM Issues..............................................................................................................11
Conclusions....................................................................................................................................12
References......................................................................................................................................13