International Business in Strategic Alliance: A Case Study of British Airways

International Business

EXECUTIVE SUMMARY
International business generally relates to any condition where production as well as
distribution of products as well as services are carried across global boundaries. It basically
encompasses full range of cross-border exchanges of goods, services or resources among two or
more than two nations. This report highlights about carrying out international business which is
performed by international strategic alliance. It explains about relevance and understanding of
strategic alliance which is performed in airline industry. Also some of benefits as well as
challenges of international strategic alliance which is faced by British airways are explained by
carrying literature. Along with that on that literature and discussion analysis and interpretation of
findings is being explained in order to provide a clear idea and guidelines about performing
business practices at international level.

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Literature review.........................................................................................................................1
Analysis and discussion..............................................................................................................4
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
2

INTRODUCTION
International business is referred to trading of goods, technology, capital as well as
knowledge across national limits as well as at a global transnational scale. It generally consists of
cross border transactions of products as well as services among two or more than two countries.
It is also considered to be globalisation (Tan and Meyer, 2021). As globalisation helps business
to allow how business has brought globalisation with an increasing connectedness of business,
markets, individuals as well as information across various countries. By performing international
business it could help companies to increase their revenues, decreased competition as well as
having longer timespan in markets. It highlights about strategic alliance which is being carried in
aviation and airline industry in order to carry international business practices effectively. This
report is based on international business in strategic alliance in British airways which is a flag
carrier airline based in United Kingdom. It is said to be second largest UK based carrier which is
based on fleet size as well as passengers are being carried. This report consists of literature
review that is based on performing strategic alliance and on basis of that analysis and discussion
is being carried followed by its conclusion.
MAIN BODY
Literature review
International strategic alliance is generally defined as a collaborative arrangement among
companies that are headquartered in various countries. As partnering companies remain legally
independent after formation of alliance as well as alliance relationship which is relatively
enduring. International strategic alliances could be categorized along multiple dimensions
(Kolcava, Rudolph and Bernauer, 2021). It is generally based on kinds of activities of
collaborations, international strategic alliance could be termed under licensing, franchising,
supply, manufacturing as well as others practices. Along with international strategic alliance is
based on numbers of partners which are involved that could bilateral or multilateral.
As per viewpoint of Kenichi Ohmae, 2021, By engaging in various global alliances,
company could speed up their access to various foreign markets. By using strategic alliance
practices in business expansion could refer that company requires assumption of lower risk in
method through added benefit of increasing knowledge as well as contacts that are particular to
foreign markets. By having determined alliances as a particular form of inter-company
1