International Strategic Alliances in the Airline Industry

International Business
EXECUTIVE SUMMARY
International strategic alliances could face constant encounters for carrying out
international airways factors for performing out various higher reserves along with having
effective level of services that could not be increased. Strategic alliance which are in association
with global airways could tie-up towards usage of effective components by which services as
well as facilities of United Kingdom could be amended by carrying out associated strategies in
order to perform their practices in an organised manner. As alliance members could offer
different advantage to association along with outcomes in having both companies as well as
partnerships capable to accomplish every goal. As this report is about international strategic
alliances that are crucial in order to use along with having a reason which is used by
management unit in order to access in terms of formulation of economic related alliance that are

resulted to be have effective decision making. As there are appropriate strategies by which joint
ventures are using in order to improve market size along with formulating various mutual
agreements according to regulations of government.

Table of Contents
Contents
EXECUTIVE SUMMARY.............................................................................................................1
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................2
Literature review.......................................................................................................................2
Analysis along with discussion.................................................................................................5
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
International strategic alliance is said to be a collaborative systematic way between different
companies which are headquartered in several places (Gertz, 2021). As majority of recent studies
are basically associated in terms of international strategic alliance which are formed in terms of
having foreign companies for having a local business. As international business basically said to
be a trading of product as well as services by having across global borders as it consists of
having cross-border operations between two or more than two countries. International business is
said to be most stimulating condition in terms of business factors as it is majorly related with
various difficulties which helps in enabling international companies along with government to
have cross-border business practices that consists of importing, exporting as well as national
transaction of product as well as services in terms of licensing along with franchising of
trademarks that could include various financial investments to have permanent assets in different
countries (Zurhellen, 2021). There are vast aspects that needs to be completed by every business
setting up an international business activity such as vision policies, strategies, social factors,
economic aspects and so on. This report is based on international business of UK airlines which
is headquartered in London United Kingdom as company was stablished in 1974 with a
leadership of government of British. Along with that company is considered to be member of one
of global alliance that was launched in 1999 with American airways. This report includes
literature review in terms of international strategic alliance for expansion of foreign markets,
knowledge of motivation that are behind in terms of formulation of strategic alliance with
assessment of various advantage as well as issues along with its conclusion.
MAIN BODY
Literature review
As per opinion of Jose Vargas Hemaandez, 2019, international strategic alliance is carried
to be in terms of having collaborative systematic arrangement that are among two or more than
two countries with having various headquarters in other countries (Portos, 2021). In relation to
partnership of companies it could rely on having generation of strategic alliance along with
relationship that could having a persistent type in specific marketing strategy which could be
differentiated into several scope in relation to UK airways company. As designing of effectual as
well as a cooperative strategy customers are deliberated towards appointment of their partner that
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