International Business Strategy for Barkly Smokehouse in Australia

INTERNATIONAL
BUSINESS
STRATEGY

INTERNATIONAL BUSINESS STRATEGY 1
Contents
Introduction......................................................................................................................................2
Part 1................................................................................................................................................2
Barkly Smokehouse in Australia..................................................................................................2
Overview of the firm....................................................................................................................2
Part 2................................................................................................................................................3
Micro Environment..........................................................................................................................3
Resource Based View..................................................................................................................3
Tangible Assets........................................................................................................................4
Intangible Assets......................................................................................................................4
Market entry strategy...................................................................................................................6
Macro Environment.........................................................................................................................6
Porter’s Five Forces.....................................................................................................................6
PESTLE Analysis........................................................................................................................8
Dunny's electric paradigm............................................................................................................9
Conclusion.....................................................................................................................................10
References......................................................................................................................................11

INTERNATIONAL BUSINESS STRATEGY 2
Definition
Small and Medium-sized enterprises or small and medium sized businesses are
businesses who have employees less than the certain limits. In this report, Barkly Smokehouse in
Australia has been taken into consideration to analyses the internal and external environment to
expand the business in the market of China.
Difference in SME and large firm
SME’s is different from large firm in the terms of limited number of employees and
operation areas. SME’s has more risk of insolvency as compare to the large firms. Entrepreneur
and employee style makes the SME’s different in terms of strategic and decision (Wilson, 2017).
SME’s in Australia
As per the rules of Australia, the firm who has less than 200 employees is considered as
the small-medium enterprise (SME) company. SME are different from large firm in the terms of
employees or operation areas.
Barkly Smokehouse in Australia
Barkly Smokehouse is SME Company in Australia that manufactures and sold wholesale
European small goods to polish delicatessens around Melbourne. The products it mainly
manufactures are hams, presswurst, sausages, leberkasse, kranski and more. Now, the
organization wants to expand the business in the market of China. It has been observed that the
organization has the capability to expand the business at the international market because it
provides the variety of services to consumers with the high quality (Barkly, 2019).
CSR model

INTERNATIONAL BUSINESS STRATEGY 3
The four stages of pyramid explain the behavior of the organization towards the society.
It has been observed that the organisation serves the services to the organisations that contribute
in the economy that satisfy the stage philanthropic. The company follows all rules of SME’s as
per Australia. SMEs are the vast majority of 99% of businesses in Australia and they are also
sustainable in the market that satisfies the legal and ethical values towards the society. It
performs all responsibilities towards the society as per the CSR activities (Handley, Wright, &
Evans, 2018).
Industry Based View
Food and Beverage industry in Australia earned the revenue with the amount of US
$1443m in the year 2019. It is expecting that the industry will grow with the rate of 15.9%,
which results the market volume of US$2605m by the year 2023. It has been found that the
average revenue per users is currently US$279.75. The most of the revenue is generated by the
industry in China with the amount of US$21945 m in the year 2019 (Statista, 2018).
Resource Based View
RBV is the model that helps to analyses the resources of the organization.