International Business Strategy Research Paper 2022

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Name of the Student:
Name of the University:
Author note:

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ABSTRACT
The current paper focuses on establishing a suitable market for Barkley Smokehouse. The paper
seeks to analyze the whole market and find out whether Barkley business has good scope for
international business. The assignment briefly explains the current opportunities and threats in
the market of China. The assignment elaborates theories and concept which supports the
emerging market in the global era. The international trade theories support the business to
overcome the threats and weakness in order to achieve its goal.

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Table of Contents
Introduction......................................................................................................................................5
Discussion........................................................................................................................................6
Potters Diamond Model...............................................................................................................6
Foreign Direct Investment Theories............................................................................................8
Theories of International Trade...................................................................................................9
Dunny’s electric Paradigm (OLI)................................................................................................9
Constitutional Reforms..............................................................................................................10
Corruption in International Business.........................................................................................11
Strategies for coping with the Corruption.............................................................................12
Corruption Perception Index..................................................................................................13
Country Condition in emerging Market....................................................................................13
Foreign Direct Investment in China..........................................................................................15
Overcoming the Liabilities of Foreignness................................................................................16
International Joint Venture........................................................................................................16
Uni Med Case............................................................................................................................16
Strategies fit in emerging market...............................................................................................17
CAGE....................................................................................................................................18
International Trade FDI.............................................................................................................19
Conclusion.....................................................................................................................................21

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Reference and Bibliography..........................................................................................................22
Appendix........................................................................................................................................24

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Introduction
In the world of contemporary business international business is highly emerging. The
transaction of economic resource which include people, skills and capital for the purpose of the
international trading such as insurance, banking, finance and construction. This international
business is referred as globalization. The current assignment focuses on developing strategies
into the emerging market of China. The paper also elaborates on the various theories in order to
justify the choice of all the elements of strategy. Barkly Smokehouse is a small business in
Australia; the business wants to expand in China as in global market. . In this report, Barkly
Smokehouse in Australia has been taken into consideration to analyses the internal and external
environment to expand the business in the market of China

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Discussion
Potters Diamond Model
Porter’s Diamond Model can be used to study if a particular organization, in our case an
Australian supplier Barkly Smokehouse; can thrive in the competition in international markets.
Porter saw that companies in some countries were capable of handling high competition in
international markets but some do not. He argued that a company’s ability to succeed in the
market depends upon a interrelated factors that depends upon the companies geographical
location.
Figure1:
Porter’s Diamond Model