Global Megatrends and Strategic Position of Rovio Entertainment

This article discusses the impact of global megatrends on the strategic position of Rovio Entertainment, opportunities and threats faced by the firm, and the use of scenario planning for future development.

International Business Strategy
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Table of Contents
Section A.....................................................................................................................................................2
Introduction.............................................................................................................................................2
Global megatrends and its impact on the strategic position of the firm...................................................2
Opportunities and Threats faced by the firm............................................................................................3
Conclusion...............................................................................................................................................4
Section B.....................................................................................................................................................5
Introduction.............................................................................................................................................5
The concept of Scenario planning and construction of 5 and 10 years scenarios for Rovio Entertainment
.................................................................................................................................................................5
Recommendations...................................................................................................................................6
Conclusion...............................................................................................................................................7
References...................................................................................................................................................8
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Section A
Introduction
Rovio Entertainment is the business that provides suitable gaming application, and entertainment
to the people and their most suitable game is the Angry Bird. This section of the paper provides a
discussion regarding global megatrends and their impact on the firm strategic position. The
section also discusses the threats and the opportunities that are being faced by the firm within the
field for the development of their business and the value for the firm within the market.
Global megatrends and its impact on the strategic position of the firm
Global Megatrends is the salient feature of the future which eventually support the community
along with the system for the development of effective value for the firm. It is the fact that
numerous megatrends have the most suitable and effective impact on the organisation and their
operational activity in the society to enhance the growth of the firm (Kompalla et al., 2017). The
effective global megatrend that could be analysed from the case study is considered to be the
demographics, technology, and then the economic interconnectedness along with the
urbanisation. It is the fact that all the global megatrends are having a suitable impact on the
strategic position of the firm in term of their operational activity (Jacobides, Cennamo, and
Gawer, 2018). The development of the technology and the economic advancement the
organisation has developed the electronic playground of Angry Bird which is highly effective for
capturing the individuals (Korhonen et al., 2017). It effectively shows that the demographic
megatrends allow the business to maintain their strategy in term of the product and the service
expansion within the market. The strategy of the firm is to capture both the family and the
children with their gaming application, and for that the megatrends set the firm to enhance its
strategic value within the market.
The gaming process of the firm has the suitable and the most effective value for dealing with the
individuals within the market and even with the economic factor of the country (Saka‐Helmhout,
Deeg, and Greenwood, 2016). The global megatrends allow the business to understand their
market position and develop a suitable strategy for providing their game and their movie within
the market (Retief et al., 2016). The organisation has its application on the play store of
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smartphones to provide entertainment to the families and even for the children. It can also be
seen that due to the urbanisation the use of mobile and the application have effectively developed
within the society, and for that it allow the business to enhance their strategy effectively within
the market. The organisation effectively endorses its gaming application for maintaining the
value of the firm (King et al., 2017). The firm also has the suitable value with the factor like the
amusement parks then the entertainment activity within the market for developing the value of
the firm and to provide the effective entertainment facilities to the individuals within the field.
The strategic position of the firm effectively shows that they have utilised the megatrend of the
world to enhance their value within the market and provide the best service to the field.
Opportunities and Threats faced by the firm
Rovio Entertainment in the business world with their strategic position and their operational
activities has faced some of the suitable opportunities as well as threats within the market. The
organisation has faced the opportunities in term of their product launch with the new Apple
iPhone and the App store to get over the business process within the field. This helps the
business to set their game application within the market and capture the attention of the
customers to enhance their market share and value (Tay, Tan, and Kiruppalini, 2017). The
growing demographic factor also helps the firm to maintain its activity in term of the gaming
application and another opportunity for the business to hold its position within the market. The
case study effectively shows that the Angry Birds game provides the huge opportunity for the
business to maintain their situation and their activity within the field and also to analyse the
situation most suitably and effectively (Watson et al., 2018). The firm has partnered with the
organisation Samsung that is for including the motion control game for the Angry Bird which is
also on the smart television. It is the opportunity of the business to maintain their value within
the field and to develop their value within the market for the business process within the field.
On the other hand, the organisation is also facing some of the threats within the market. The
organisation also has the stalled growth within stalled growth for the market for dealing with the
market position within the field. It can also be seen from the case study that the organisation has
eventually faced huge criticism about the company that fails to introduce the new characters
along with the industry expert for the new gaming system within the market (Kwon, Kim, and
Martin, 2016). The organisation Rovio Entertainment has also faced threats for the restricting
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process regarding the dealing of the situation along with the operational activity for dealing
within the market. The firm eventually maintains their staff members for developing their value
along with the market position to deal with the suitable process for developing their value within
the market (Kockmann, Lutze, and Górak, 2015). The CEO of the organisation effectively
understands the process along with the business activity for developing the firm along with the
working function within the market (Stiglitz, 2018). The revenue of the firm shows that the
business is having a valuable activity and the working function within the market for dealing
with the situation.
Conclusion
This part eventually concludes that the organisation maintains suitable and effective value for
dealing with the strategic position within the market. It also concludes that the organisation has
developed its market situation with the help of the global megatrends within the market. It is also
concluded that the business is highly getting affected due to the market threats and opportunities
regarding the gaming application within the market. This section also concludes that the activity
of the firm is to deal with the market condition and provide the best.
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Section B
Introduction
In this part, it is effectively discussed regarding the use of scenario planning process within the
firm. This is highly essential for the business to effectively plan the scenario for the developing
of the business process for the next 5 and 10 years of the plan. This part also discusses the
effective solution that could be recommended to the business to develop their market situation
and their value within the field for the future development of the business to enhance their
market share.
The concept of Scenario planning and construction of 5 and 10 years scenarios for Rovio
Entertainment
Scenario Planning is one of the most effective ways that help the business to plan effectively
regarding their future development of the business. It is the procedure of making a suitable
assumption on the future of the firm with the help of the scenario that would develop the
business (Alipour et al., 2017). The use of scenario planning allows the business to understand
their primary focus and the organisation goal that help them to perform their activity most
suitably and effectively. This process allows the business to understand each of the activity of the
firm and provide the essential business process within the market. This process helps the
business to effectively understand the operational activity of the firm and the way that could be
effectively developed for dealing with the situation (Alizadeh et al., 2016). In most of the cases,
it can be seen that this is one of the best and the most effective way that allows the business to
plan each of their situation and the value in the most suitable way. The scenario planning has the
varieties of activity within the field that help the business to develop their value and their
understanding of the essential activity of the firm (Star et al., 2016). It even allows the business
to enhance their growth and their value within the market to achieve the organisational goal.
Scenario planning for 5 years
Rovio entertainment is effectively planning to maintain their market share and their customers,
and for that, they have developed some of the effective strategies within the market (Burt et al.,
2017). This strategy is effectively developed based on the 5-year plan, and this provides a
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suitable view regarding the numerous activities of the business that they need to develop within
these 5 years. The organisation is developing its gaming application for the next 5 years which
have a budget of almost 10 million euro. The organisation has a valuable activity for dealing
with the situation and providing a suitable process within the market (Flynn et al., 2018). The
gaming system will allow the firm to grab the attention of the customers and provide the best
service within the field to enhance the market value of the firm. The organisation is also dealing
with Hollywood celebrities for maintaining its essential activity within the field to develop the
value of the firm (Spaniol, and Rowland, 2018). The organisation has its value and the business
activity within the process for dealing with the situation most effectively and suitably.
Scenario planning for 10 years
The organisation plan for the development of their 10 years working function for the expansion
of the business procedure within the field. It is the fact that the organisation is effectively
planning for the gaming application along with the movie that allows the firm to develop its
business process within the field. The organisation plan for the development of gaming
application of Angry Bird and also they are planning for the Angry Birds movie to capture the
attention of the individuals within the market (Teece, 2010). In most of the situation, it can be
seen that the effective value of the firm is to deal with the situation and maintain their value
within the market. The organisation even changes its working function and even the organisation
focus on the development of the valuable activity within the field (McKiernan, 2017). The
organisation has planned for almost 175 million euro to enhance its value within the market and
even to deal with the suitable working function in the market. With the help of the business
value, the organisation can maintain its value for developing their operational activity within the
field.
Recommendations
The organisation needs to effectively maintain their value for dealing with the working function
in the world of gaming application and the movie creation within the field. It is highly
recommended to the business that they need to understand the need of the customers and capture
the market in the most suitable and the valuable way. For the organisation, it is also suggested
that the business needs to effectively utilise their communication process and its activity
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effectively within the firm. The communication helps the workforce to effectively maintain their
value and their business process within the field (Rowland, and Spaniol, 2017). It is also
recommended that the business should enhance the value for the team members for dealing with
the business and the value of the firm within the market. The organisation with the effective
teamwork develops their value and their working function to deal with the situation and maintain
the entire expansion of the firm within the market (Lew, Meyerowitz, and Svensson, 2019). For
the organisation, it is also suggested that the development of operational activity is also essential
to provide the valuable activity of the firm and deal with the entire activity of the firm. In most of
the situation, it can be seen that the operational activity of the business is to enhance their market
value.
Conclusion
This part concludes the fact that the scenario planning of the firm is highly essential for dealing
with the activity of the firm. This part also concludes that the value of the firm is to develop their
business and their working function effectively within the market. The party also deal with the
scenario planning for the 5 and the 10 years of the business to enhance their market and their
value along with the market share of the firm.
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