The potential global strategy of Ford

Running head: INTERNATIONAL BUSINESS
Ford global platform strategy
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1INTERNATIONAL BUSINESS
Introduction
The contemporary automobile sector is one of the most competitive and cost sensitive
sectors in the world. This is due to the reason that there are huge number of companies operating
in this sector and with the huge investment involved in the industry, it is challenging for the
operating entities to ensure the return on investment. In addition, the market diversity is also
posing challenges for the global automakers in meeting the differences in customer taste and
preference patterns. Global car brands are initiating different strategies in meeting these diversity
challenges (Timmer et al. 2015). For instance, Ford is one of the leading car brands in the world
that is having their presence across the world but is facing the issue of market adoptable
approach. The economy of scale for Ford is low and is affecting their profitability.
This paper will discuss about the benefits for Ford from the standardized platform along
with the drawbacks. In addition, the potential global strategy of Ford will also be discussed.
How would you characterize the strategy for competing internationally that Ford was
pursuing prior to the arrival of Alan Mulally?
Prior to the arrival of Alan Mulally, Ford followed the market adoptable strategy by
which they offered different car models according to local market trend and preferences. The
trend of automobile is different to that of the airliners due to the reason that automobile
manufacturing is more extensive compares to airliner manufacturing. This is due to the fact the
aircrafts are majorly manufactured in the United States with two of the leading manufacturers
based there and on the other hand, automobiles are getting manufactured across the world (Drauz
2014). In addition, airliners are manufactured not on the basis of individual market preferences
but automobiles are based on the local trends and patterns. Thus, it caused car manufacturers