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INTERNATIONAL BUSINESS: STRATEGY DEVELOPMENT.

   

Added on  2023-01-19

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INTERNATIONAL BUSINESS:
STRATEGY DEVELOPMENT
STUDENT NAME:
INTERNATIONAL BUSINESS: STRATEGY DEVELOPMENT._1

IDENTIFICATION OF ISSUES THAT MAY
IMAPCT FUTURE GROWTH OF ADIDAS
In recent times the business environment of Adidas is in trouble. Adidas is the largest
sports shoes manufacturer in Europe and is second-largest in the world after Nike.
Increased global competition has caused its business difficulties to be more prominent in
recent times. Considering the North American business areas, sales have been falling
sharply for the last three years and as a result shares have also fallen drastically (Mahdi
et al. 2015).
In regard to international business scenario in Adidas, the issue of robust advertising and
promotion by its competitor, Nike is considered.
INTERNATIONAL BUSINESS: STRATEGY DEVELOPMENT._2

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