Report On International Business Environment & Strategy
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Added on 2020-02-05
Report On International Business Environment & Strategy
Added on 2020-02-05
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INTERNATIONALBUSINESS STRATEGY
EXECUTIVE SUMMARYInternational business strategy is a program and activity to attain the objective at globallevel. Whole business enterprise operates its business at international level then it requireseffective and distinctive strategy to compete with rival and develop its own strong position in themarket. In this following study, proper knowledge about the strategic management hasdeveloped. Internal and external analysis of business environment assist to analysing businesscondition and develop the new strategy for organisation.
Table of ContentsINTRODUCTION...........................................................................................................................1Assignment......................................................................................................................................11. Assessment of the changes in the strategic position of business organisation...................12 Evaluation about how company responded to the external and internal challenges...........53 Critically discussion about the sustainability of competitive advantage...........................64 Development of strategic option available to Samsung organisation................................7CONCLUSION................................................................................................................................8
INTRODUCTIONIn the present era, every business organisation requires effective tactics and strategy inorder to survive in the competitive environment. Business strategy is a tool and attribute whichassist firm to complete with rivals in the market and develop their own competitive position. In asimple word it can be said that business strategy is a long term planning which aid in attainingthe objective of firm. International business strategy is a program and activity to attain theobjective at global level. Whole business enterprise operates its business at international levelthen it requires effective and distinctive strategy to compete with rival and develop its ownstrong position in the market. The following project report provides a depth knowledge andunderstanding about the international business environment and strategy through whichcorporation can achieve objective at global level. The following report defined internal andexternal component of business environment. Furthermore, sustainability of competitiveadvantage of the Samsung company has been also addressed in this report. It is a public limitedand multinational electronic company. It is the world largest manufacturer of mobile phone andsmartphone fueled by the popularity of its Samsung galaxy line of devices. This project definedthat how cited firm impressively develop its international business strategy and attain itsobjective in an effective manner.Assignment1. Assessment of the changes in the strategic position of business organisationStrategic management is a important procedure for developing planning, monitoring,evaluating the performance of business for attainment of the Objective. In this manner. Businessfirm can analysis the environment of business and develop competitive strategy to get success inthe market. Generally strategy management involves analysing cross functional businessdecision to implement in the business process. With assistance of proper and systematic strategicmanagement planning, firm can analyse the internal and external strength and weakness,formulate action plan, executive action plans etc.A Samsung electronic is the world largest corporation of the Samsung group, a southKorean which founded in 1938. it has more than 236000 employees in 79 countries and most ofthe employees based outside of south Korea. The cited firm deals with the electronic good like1
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