Key Emerging Issues in Global Peer-to-Peer Food Delivery industry

Running head: INTERNATIONAL BUSINESS STRATEGY
International Business Strategy
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1INTERNATIONAL BUSINESS STRATEGY
Executive Summary
The report has thrown light on analysing and
evaluating the key and emerging issues which has
been faced by the different Food delivery applications
in the market. Furthermore, after the overall analysis
of the various problems, the comparative analysis has
been done by the other competitors present in the
market that assisted in successfully managing the
business operations.
Furthermore, the different kinds of issues faced by
Deliveroo along with the other competitors present in
the market has been identified that helped in gaining
proper insight on analysing the overall impact on the
food delivery business after 2018.
Moreover, with the value chain analysis and VRIO
framework, the different operations of the company
had been analyzed, and the recommendations have
been provided which can be helpful for Deliveroo in
successfully improving the business operations.

2INTERNATIONAL BUSINESS STRATEGY
Table of Contents
1. Introduction.............................................................3
2. Key Emerging Issues in Global Peer-to-Peer Food Delivery industry 4
2.1 Neglecting the Loyalty Among Customers..........4
2.2 Not Keeping Model of Pricing Predictable...........4
2.3 Dilemma over Logistics......................................4
2.4 Inconsistent Quality of Food...............................5
Critical Competitive Analysis of Deliveroo Compared to Competitors 5
Comparative Analysis of Deliveroo and Competitors7
3. Industry and Company Specific Issues Faced by Deliveroo from Late 2018 10
3.1 Unreliability in The Logistics and Delivery Staffs10
3.3 Inefficiency to Cope with Volumes....................11
Recommendations for Ensuring Sustained Strategic Performance 11
References.................................................................15

3INTERNATIONAL BUSINESS STRATEGY
1. Introduction
The food delivery industry and takeaway
concepts have been quite popular in the global market
for a long time. Ordering a pizza, Chinese or the other
cuisine from the delivery applications is often
considered to be one of the leisure occasions which is
similar to eating out in the restaurant (Baker 2016).
The revenue which has been contributing towards the
growth of the entire country is amounting to
US$3,810m in 2019. Moreover, from the different
survey reports, it has been identified that revenue of
the online food delivery application services is
expected to show annual growth rate (CAGR 2019-
2023) of 9.0%, which will be resulting in the overall
growth of the economy in a positive manner.
Moreover, in the present scenario, it has been
analyzed that there has been a massive increase in
the number of the customers currently in the market
prefer the online ordering of food as it has started to
become the norm, and the main aspects which create
a positive impact on the business include accuracy,
ability along with convenience along with the ability to
integrate the payment system in a positive
manner(Deliveroo.co.uk 2019). More than 46% of the
different services of the food delivery orders are on
the deal as there is substantial, easy access to the
different coupons along with other discounts which are
available for the customers present in the market.