SWOT analysis And Strategic Plan

Running head:MANAGEMENT
MANAGEMENT
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Table of contents
Introduction and background...........................................................................................................2
Issues................................................................................................................................................2
Scope of the plan.............................................................................................................................4
SWOT analysis................................................................................................................................5
Strategic plan...................................................................................................................................8
Implementation..............................................................................................................................10
Conclusion.....................................................................................................................................14
Reference and bibliography...........................................................................................................15

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Introduction and background
Analyzing the emerging food delivery trend it can be said that the portable delivery trend is
shaping the future of Food Industry (Park, Park&Jeong, 2016). Like other companies such as just
eat Grouphub, Deliveroo and others Uber-eats has become an important food delivery chain with
increasing market share as well as innovative image in the market (Peyton & Bao, 2020).
Through the development of new ordering channels the food delivery companies has focused on
generating high business revenue in the market. Uber-eats is the parent company of Uber, that
was established in the year 2009 by Travis Kalanick and Garrett camp. After the foundation of
this company it got into the food delivery system from August 2014 by launching fresh service in
California (Ubereats.com, 2020).
Issues
As stated by Wan(2016), it has been identified that in the food market Uber-eats mainly faces
logistic related challenges that can influence its market expansion strategy. It is true that the food
delivery service is run by using the poor delivery drivers (Abc.net.au 2020). In most of the cases
the company tries to maintain the limited charges for delivery process, but in some of the cases
the delivery fees get changed and sometimes it reaches almost $6 in the central city (Maes,
2016). In a recent report it has been identified that while delivering the McDonald's product
within 10 minutes the particular location the company charged huge (Blogs.ubc.ca, 2020).
Especially in the New Zealand market the company try to expand its business however it was
identified that logistics is an important concern in the operational process of the company
(Martino, 2017). Lack of coordination in the service the outcome has become quite challenging
for the company (Penco, Torre &Scarsi, 2019). In most of the cases managing the time as well as

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coordinating with the customers become quite challenging for the drivers where the customer
dissatisfaction increases (Afr.com. 2020).
In some of the cases, restaurants claim that Uber-eats charges almost 30% of the order amount
which sometimes create big loss for them (Maes, 2016). It has been identified that it has become
a major concern for the New Zealand restaurants as the company ask for higher commission
from the small hospitality businesses which creates challenging for the companies to maintaining
the partnership with Uber-eats (Ulmer et al., 2017). As per the business regulation maintaining
the standard Commission system is reasonable for all the companies however it has been
identified that maintaining the 35% of standard Commission rate sometimes become challenging
for the small business organizations (Bhotvawala et al., 2016).
In the words of Peyton and Bao (2020), it is true that increasing numbers of competitors in the
market has become an important concern for Uber-eats to surviving in the NewZealand market,
where the local companies provide the small hospitality businesses services in the lower
Commission rate (Martino, 2017). Therefore it can be said that the business regulations of Uber-
eats are not in the favorable condition for the small sized business (da Silva Monty, 2018). In
case of low cost orders the restaurants to provide the 35% of commission to Uber-eats where it
becomes quite challenge in for the restaurants to maintain the profits (Gillis, Ads& Debts, 2018).
In case of analyzing the issue of Uber-eats in the New Zealand market, it has been identified that
restaurants pay 15% to 30% of the service charge to Uber-eats, where orders come through the
aggregators, which are incremental (Fahmi, 2017). Over wise the restaurants will not be able to
generate sales. In that case, making partnership with Uber-eatscan be risky for the restaurants.
Analyzing the emerging food habit trends among the customers, it has been identified that as the
people are preferring the home delivery service instead of dining in the restaurant, in that case, it