International Business Strategy assignment : Bank-of-china

Added on - 28 Dec 2019

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International business strategy1
Table of ContentsIntroduction.....................................................................................................3Corporate strategies of Bank of China............................................................3Implications of formal and informal institutions............................................5Different market entry strategies of Bank of China........................................6Advantages and Disadvantages of market entry strategies.............................7Recommendations to CEO of Bank-of-china about market entry strategy....8Conclusion......................................................................................................8References.......................................................................................................92
IntroductionInternational business is defined as a business entity that engages ininternational economic activities and that conducts business functions with allthose businesses that do business in abroad. Most of the business entities in currentscenario have been emphasizing towards globalization so that the scope of businesscan be encouraged (Lowe and Doole, 1997). The design of international businessstrategy cannot be separated from the external macro level context in which itoperates. The present research study has been made on Bank of China which isengaged in the provision of banking and other financial services such ascommercial and investment banking, insurance and other investment services. Asper the market analysis, it has been observed that the company operates its businessthrough various segments such as corporate banking, personal banking, treasuryoperations, insurance services and investment banking services. There are widerange of financial services which Bank of China has been delivering to the clientsas per their specific needs and demands (Menen, 2010).Corporate strategies of Bank of ChinaThe corporate strategy of subsequent bank includes offering adequateservices to the corporate customers, providing diversified authorities to thegovernment body, managing trade related products and so on. Bank of Chinaensures that they are giving proper credit services to the clients.On the other hand, corporate strategies of Bank of China include earningmore foreign currency so that the value of domestic currency and country'seconomic state can be enhanced and improved. Similar to other banks, Bank ofChina also provides deposits and other overdraft facilities to the customers so thatthey can manage their financial aspects in an adequate manner. The bank has beentrying to include several things in the service provision where in chief emphasis3
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