International Business Assignment- Tesco

Running head: INTERNATIONAL BUSINESS
INTERNATIONAL BUSINESS
Name of the Student
Name of the University
Author Note

INTERNATIONAL BUSINESS1
EXECUTIVE SUMMARY
Tesco is one of the multinational companies in Britain that deals in general merchandise and the
groceries in the multinational market. The retail company was founded in the year 1919 by Jack
Cohen and is presently headquartered in the Welwyn Garden City, Hertfordshire, England,
United Kingdom. The following report opens with a brief overview of the concerned company in
discussion, Tesco and the concerned country that has been chosen for the expansion purposes of
the retail magnet. The report also attempts a brief summary of the previous assignment and
proceeds to provide an analysis of the concerned country wherein the retailer had been planning
an extension, Australia. The report proceeds further to provide an analysis of the entry mode that
is recommended for the concerned company and attempts an analysis of the competitive market
that is present in Australia in the fields of retail. The report also takes into consideration the
various marketing and the research and development strategies that might be implemented by the
company and aims to provide the concerned reader with the recommendations regarding the
matters related to the production of the British retail magnet, Tesco. The report near the end with
the attempt of throwing some light on the issues that the concerned company might face in the
matters related to the international human resource management and the considerations that it
might implement in order to address the afore-mentioned issues.

INTERNATIONAL BUSINESS2
Table of Contents
Introduction..........................................................................................................................3
Brief overview.................................................................................................................4
Country analysis..............................................................................................................7
Entry analysis...................................................................................................................9
Competitive strategy......................................................................................................10
Marketing and R&D considerations..............................................................................10
Production recommendations........................................................................................11
International HRM issues and considerations...............................................................12
Conclusion.........................................................................................................................13
References..........................................................................................................................14

INTERNATIONAL BUSINESS3
Introduction
Tesco is one of the multinational companies in Britain that deals in general merchandise
and the groceries in the multinational market. The retail company was founded in the year 1919
by Jack Cohen and is presently headquartered in the Welwyn Garden City, Hertfordshire,
England, United Kingdom. The company is known to be one of the major retailers in the country
and the third largest in the whole world on the basis of the profits that the company earns and the
ninth largest retail company in terms of the revenue that the company earns for itself. Tesco is
known to be the owners of the various shops in twelve different countries spread over the
continents of Europe and Asia (Tescoplc.com, 2018). The retailer also owns the title of being the
market leader of the various groceries in the United Kingdom. The retail company has been
planning an expansion in the Australian market. The following report deals with the matters that
pertain to the strategic recommendations on the matters that pertain to the expansion of the
British retail magnet, Tesco. The following report opens with a brief overview of the concerned
company in discussion, Tesco and the concerned country that has been chosen for the expansion
purposes of the retail magnet. The report also attempts a brief summary of the previous
assignment and proceeds to provide an analysis of the concerned country wherein the retailer had
been planning an extension, Australia. The report proceeds further to provide an analysis of the
entry mode that is recommended for the concerned company and attempts an analysis of the
competitive market that is present in Australia in the fields of retail. The report also takes into
consideration the various marketing and the research and development strategies that might be
implemented by the company and aims to provide the concerned reader with the
recommendations regarding the matters related to the production of the British retail magnet,
Tesco. The report near the end with the attempt of throwing some light on the issues that the