International Strategic Alliance in Airlines for Foreign Market Expansion

Verified

Added on 2022/11/23

|13

|4037

|50

AI Summary

This report discusses the use of international strategic alliances in the aviation industry for foreign market expansion. It focuses on British Airways and their motivation behind forming alliances, criteria used for partner selection, and benefits and challenges of using strategic alliances for foreign market entry. Suitable alternative market entry strategies are also discussed. The report highlights the importance of maintaining strong partnerships and transparency in the selection process. It also emphasizes the benefits of utilizing supplementary services, identifying new markets, expanding customer base, and accessing positive brand awareness through international strategic alliances.

Contribute Materials

Your contribution can guide someone’s learning journey. Share your documents today.

Loading PDF…

+13062052269

info@desklib.com

International Strategic Alliance in Airlines for Foreign Market Expansion

Contribute Materials

Related Documents

International Business: Strategic Alliances for Foreign Market Expansion

International Strategic Alliances for Foreign Market Expansion

International Business: Strategic Alliances for Foreign Market Expansion

International Strategic Alliances for Foreign Market Expansion: A Case Study of Easy Jet

International Strategic Alliances for Foreign Market Expansion

International Strategic Alliances in the Airline Sector