International Business: Expanding into China

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Added on 2022/12/08

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AI Summary

This project discusses the drivers and barriers for a UK-based dairy company, West Horsley Dairy, to expand its business in China. It explores the political, economic, social, technological, environmental, and legal factors through a PESTEL analysis. The project also highlights trade barriers, such as tariffs and regulations, and the competition in the Chinese market. Cultural preferences and expansion methods are also discussed, along with recommendations for entering the Chinese market.

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International Business: Expanding into China

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