International Business: Expanding into the Chinese Market

INTERNATIONAL
BUSSINESS

Executive Summary
International business seems to be important from the business can make their growth and
development. Royal association of British dairy farmer wants to expand their business in various
other market such as china market while by using the various expansion methods. This might be
also include the various barriers while for developing the business and also make sure about the
various things which might be important for having the better development. Social and ethics
issues must be have will for expanding the business and that could also cause the culture
differences for employee and many other people.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
Business drivers...........................................................................................................................4
Trade barriers...............................................................................................................................6
Ethics in the workplace................................................................................................................8
Cultural preferences.....................................................................................................................9
Ansoff growth matrix................................................................................................................10
Porter’s generic forces...............................................................................................................11
Segmentation and targeting.......................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
International business refers to the transfer of goods and services across the national
borders or at international level. It might be also involves the cross transactional of goods and
services for the consumer or organization. While through which that could also help the business
for being having the high growth and make the business while through which the business and
customer come to know about their having better services and products. Royal association of
British farmer is milk processor who sells their milk directly from the farmer and also have their
manufacturing in UK (London) based countries. This company also sells the UHT milk products
through which the company can earn more income and make their more customer. This report
explain about the various business drivers in the organization and trade barriers while expanding
the business in china market. Also explain about the ethical and social issues and also culture
preferences while for making the business development. Finally, explain about the various
expansion methods used by the organization for making the business developed.
MAIN BODY
Business drivers
Business drivers as external factor in the organization must be required while for having
the proper estimation of the growth while through the business can have their high impact and
make their business to be more expansion. In having the business expansion this might be also
important while for having the better growth and also have their better growth in market. Along
with this also important while for having the external factor must be have through which the
business can make sure about their environment for which they can have their growth and have
their high impact over their business (Lanteri, 2021). Political factor that have the high impact
over the business and also expanding their business across the countries and making the business
across the countries. While in some of the certain countries which have import their agriculture
products while instead of producing their own and the laws must be followed while for having
the better growth in their business. Moreover, this might be also important while for having the
better development and growth for which the business can make sure about their expansion in
many other market.