Promotion and SWOT Analysis of Walmart

This article discusses the promotional strategies used by Walmart to attract customers and build its brand image. It also provides a SWOT analysis of Walmart, highlighting its strengths, weaknesses, opportunities, and threats.

Walmart

TABLE OF CONTENTS
SWOT Analysis Walmart............................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

Promotion
Promotional strategies helps organisation to enlighten or attract public about the product.
Promotional mix of company is comprising of sales promotions, advertisements, public relations
and personal selling. Company is advertising over televisions, websites and newspapers. It is also
having special deals and discounting offers for attracting customers to its websites and stores.
Company uses personal selling of its products in stores and package deals. Promotion through
public relations refers to charity programs and press releases along with other initiatives for
informing customers about programs, policies and strategies addressing the strategic concerns.
Promotion strategy is for improving ability of company to attract consumers and building brand
image of company. Walmart is running its business by making frequent promotions through
discounts in every season (Mussa and Zhi Zhang, 2016). It uses different promotional slogans for
it stores that are switched in the minds of people. It using different promotional strategies
depending on the country in which it is operating. Like in India it promote at all festivals but the
biggest discounts and offers on Diwali, in Canada and other Christian countries it makes special
promotions on Christmas. Promoting traditional cultures help company in gaining the trust of
people this shows that traditions of the country are respected by company.
Summary and Recommendations on marketing mix
Marketing mix of company are result of the strategic choices which are consistent with
corporate strategies and business level. The marketing mix of company is highly effective that
will ensure its profitability though there are tough competitors like amazon. Effective pricing
policy of company is generating high demands. It has effectively positioned its products and
their prices. It is having very effective distribution channel across the globe that is helping
company to reduce its prices considerably low. Organisations are using promotions for
increasing the demand for instilling trust & confidence in buyers. Digital presence has helped
company to be available in the market (Marketing Strategies in Multi Ethnic Environment,
2019). Promotional and public relations have helped company to grow thrive through strongly
maintaining its presence. Company can achieve more success by giving more cultural
experiences to it products that are stored in its stores. Better communication with the customers
will help in understanding the needs and requirement of customers (Pop, Rus and Drența, 2019).
This will enable company to promote its products as per culture of different countries.

SWOT Analysis Walmart
It refers to analysing the internal and external factors influencing the business of the
organisation. Walmart is the largest retail store that is operating over various cultures.
Strengths
 Company is having core competence in using information technology for supporting the
international logistic systems. For instance company could see the performance of
individual products country wide and in all the countries even of each store.
 It is having focused strategy for management of human resources and their development.
Key of Walmart's business are the people and therefore it invests money and time in
training and retaining employees.
 It is growing substantially and is experiencing global expansion like acquisition of ASDA
in UK and joint venture in India with Bharti. Lowest possible prices of the product helps in attracting customers from different cultures
(Larsen and et.al., 2019).
Weaknesses
 Walmart is selling products across various sectors in different countries, it might not be
having flexibility over few of its focused competitors.
 Like company having competition within North America against stores like target and
Kmart. Several retailers have found small niche markets that are helping retailers to
compete successfully against Walmart. As it is operating over large scale there are possibilities of losing the control and even
with IT advantages.
Opportunities
 Opportunities are available for take overs, merger or forming strategic alliance with
global retailers, that are focusing on particular markets. For example venture with Bharti
in India. Stores are currently trading over very smaller number of nations. Company could expand
its business over other countries also.
Threats

 For holding the position of number one company has to face competition from various
competitors globally and locally.
 Being retailer means company is exposed to various political issues across countries in
which it is operating (SWOT analysis of Walmart, 2019).
CONCLUSION
From the above research it is concluded that multicultural marketing strategy is very
efficiently used by company. The marketing strategies of company has helped company to grow
worldwide in different culture over global scale. The lowest prices of company is the USP is
Walmart. It is using Every Day Low Prices and also offering same prices across its supply
chains. It has effectively priced its products and offerings to benefits the customers. It is
recognised as one of the most successful company that is effectively using the strategies around
the globe. It is promoting its business in various countries by adding the traditional and culture to
it stores. For being successful in market companies are required to use the different marketing
strategies of company successfully. Walmart has been using Every Day Low Price strategy for
giving its products at lowest possible prices. The growth of company is not only because of it
low price strategy there are several other factors that are contributing to the growth of company
like its fastest distribution channels that make the delivery of goods to the earliest in stores. Its
bulk purchases gives the company power to bargain with the manufacturers and suppliers for
making purchases at lowest prices from the market. The stores are available at very short
distances and keeps all the goods that are required by people under one roof. Apart from the
stores it is also available over online platforms that facilitate people to order for their products
without visiting the physical stores. All these marketing strategies are the success points of
Walmart that had made it biggest retail store of the world.

REFERENCES
Books and Journals
Larsen, N.M. and et.al., 2019. The marketing firm: Retailer and consumer
contingencies. Managerial and Decision Economics.
Mussa, H.I. and Zhi Zhang, W., 2016. The Secret behind Strategic Information Management
over the Success of Agro-Processing and Retail Industries-Case Study Wal-Mart. J Glob
Econ. 4(204). p.2.
Pop, A. D., Rus, G. and Drența, R. F., 2019. Modeling and Simulation of Technological Factors
in Bakery Industry. In Advances in Manufacturing Engineering and Materials (pp. 531-538).
Springer, Cham.
Online
SWOT analysis of Walmart. 2019. Online. Available through: <
https://strategicmanagementinsight.com/swot-analyses/walmart-swot-analysis.html>.