Marketing Mix and Tactics of Walmart and TESCO

Marketing
essentials

Table of Contents
INTRODUCTION...........................................................................................................................3
PART – A........................................................................................................................................3
1)Comparison of two organization on the bases of their marketing mix...............................3
2) Tactics applied by organizations to achieve business goals...............................................5
PART- B..........................................................................................................................................5
1)Basic marketing plan of Walmart......................................................................................5
2) Detail Coherent evidence...................................................................................................9
3) Marketing Mix 7Ps to achieve marketing objectives.........................................................9
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Marketing is the process of advertising, sales technique and publicity of the product in
the market by the organizations. Without planning of business marketing companies cannot
achieve their business objective.
This report will take walmart company for this case study. Walmart is an American
multinational retail corporation which operates chain of Grocery stores and Hypermarkets and
their headquarter is in Arkansas. This report will compare walmart and TESCO through the
marketing mix. It will evaluate tactics applied by both organization to achieve their objectives
and goals of their business, In the end of this report will evaluate marketing plan of the walmart.
PART – A
1)Comparison of two organization on the bases of their marketing mix
Walmart and TESCO both are retailer company who are having huge reputation in whole
workplace. They both are having strong hold on the Retailer industry and both are top retailer
company in the world.
Bases Walmart TESCO
Product walmart is selling varieties of product
in their stores. They consider product
according top the customers needs
and their wants (Brychkov and
Domegan., 2017). They re selling
products like – Health goods,
hardware, groceries etc. walmart
white label products which are then
exclusively available in walmart
stores.
TESCO is providing wide range of
products such as Financial services, food
and clothing, electronic etc. they are
training top cover every possible products
which customers are demanding for and it
has expanded into the online marketing
sector too. They are having some unique
products such as free music downloads and
delivery services of grocery items.
Price Company is focusing on the friendly
prices by bulk sales to maximize
prices rather than overpricing
products. They are using universal
TESCO try to provide their customers low
prices as much possible on their product
without compromising with their product
quality. TESCO's lower price strategy is

bar coding and SKU system create a
more effective supply chain which
allows for the lower prices.
what has recommended it to customers over
the years , making it possible for this retail
company to surpass all expectations and
become leading company in the market.
Promotion walmart is advertising through some
marketing tools such as media, Social
media, TV advertisement, and they
are also promoting products on their
own website as well.
TESCO advertisement mainly focus on the
one advertisement strategy which is low
process, so they can attract customers to
buy their product (Fill and Turnbull., 2017).
They used to run social media campaigning
and Tv advertisement.
Place Walmart is having a strong hold on e-
commerce platforms which allows
their customers to buy products
without visiting local store of this
company. This company is operating
their business in whole world, and
they are having more than 11000
store location in worldwide.
Its offline forum has stores of six different
kinds – Tesco Express, Tesco Extra, Tesco
Metro, Tesco Compact, Tesco Home plus
and Tesco Superstore etc. TESCO is
operating their business in worldwide, and
they are having more than 6500 stores in
different locations.
Physical
evidence
Company is having presence in
whole world because this is well
know retail company.
TESCO stores are easy to find and it is
well- known company in whole world.
Process Their process focus on the product
development and increase quality of
their products.
The process aspect of a marketing mix in
TESCO case refers to the process of
keeping their customers happy by speedy
billing services and easy acquirement of
products in their stores both offline and
online.
People Employees in Walmart company get
training for the sales and how to
behave with the customers, so they
Sales Assistance of the TESCO are greatly
responsible for this company's success.
They provide benefits of their employees