The Impact of Service Quality on Customer Loyalty
Added on 2020-03-16
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Running head: International consumer behavior International consumer behavior
International consumer behavior Customer Satisfaction Abstract Customer satisfaction is a very essential aspect that should be taken into consideration by every organization. The marketing concept gives main focus on orientation of the consumers. The enhancement in the customer satisfaction can be done by enhancing the quality of the product and by providing effective services to the consumers. The main aim of this paper is to elaborate the satisfaction level of customer. Customer satisfaction is considered as a very important element that should be taken into consideration by every organization. The enhancement in the customer satisfaction has led to increase in the profitability of the organization. It is analyzed that the customer satisfaction is beneficial for the customer as well asfor the organization. The profitability of the organization is dependent on satisfying the customers. If the customer is satisfied with the product then it can give enhancement in the profitability and growth of the organization. Customer satisfaction can be enhanced by giving promotions and discounts to the consumers. Satisfaction level of the consumers is very beneficial for the organization, as the profitability and growth of the organization depends upon the level of satisfaction the customer possessed. If the customers are satisfied with products and services they will buy the product again and again. It is seen that the consumption pattern of the consumers increase with increase in level of satisfaction (Bharati & Chaudhury, 2015).The satisfaction of the customer can be measured by taking into consideration the products and services that are supplied to the consumers. Customer satisfaction is related with the number of customers who attained the great experience with the firm and its products. The rating or the feedback that is given by the customer plays a great role to evaluate the performance of the organization. It is also referred to as repurchase behavior and also it is considered as mouth to mouth referrals (Solomon, 2014). The concept of customer satisfaction originated from the word customer loyalty. It is a psychological theory of customer to enhance the trust in the company’s product and in the company brand. Customer loyalty is considered as a state of continuity that is concerned with the behavior of the consumer. Affective component is
International consumer behavior related with the attitudes of the consumer towards the company and also the employees who are working in the organization. Due to the increase in competition level it is seen that customer satisfaction plays a great role so that the organization can easily attain goals and objective in an effective manner (Oliver, 2014).To compete in the market the main responsibility of the organization is to make customersatisfied with the product that are offered in the market. The marketing cost is reduced when there is customer loyalty related with the company. Loyalty of the consumer towards the company helps to reduce the marketing cost and also helps to protect the company from the increasing competition level. The main element that helps the organization to increase the core competitiveness and also to enhance the long term business performance is concerned with the loyalty of the customer towards the product. It is seen that if the customer is satisfied with the product or the product satisfy the needs of the consumer, then the product can be successful in the market (Orel & Kara, 2014).Customer satisfaction is an element that is very useful to be taken into consideration to implement proper marketing strategy. The strategies are based on analyzing the needs and wants of the consumers. The customer satisfaction is a concept that is based on promoting the product in the market. It is seen that the consumer will be only satisfied when the product fulfills the needs and requirements of the consumers. The concept of customer satisfaction is taken into consideration by every company, so that the profitability of the organization can be accessed. The quality is the major element that enhances the level of satisfaction of the consumers (Scherer, Wünderlich & Wangenheim, 2015). Customer satisfaction is influenced by the value that is offered and also the product that is offered to the customer of the best quality. Consumers are more concerned about the quality of the product. If the quality of the product is good, then it is seen that the customer attain the satisfaction level and if the product that is offered by the company is not good then it can be very difficult for the organization to survive in the market. Sothe company should give main focus on enhancing the quality of the product, because the satisfaction level is based on the product of the quality. Customer satisfaction is referred as a marketing term that evaluates how products or services are supplied by the company to meet the expectation of the consumers. Satisfaction of the customer is very important because it gives
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