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International Corporate Strategy Analysis for LEXUS

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Added on  2020-03-16

International Corporate Strategy Analysis for LEXUS

   Added on 2020-03-16

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Running head: INTERNATIONAL CORPORATE STRATEGY ANALYSIS FOR LEXUSInternational corporate strategy analysis for LEXUSName of the student:Name of the university:Author note:
International Corporate Strategy Analysis for LEXUS_1
1INTERNATIONAL CORPORATE STRATEGY ANALYSIS FOR LEXUSTable of ContentsOverview of the company and current operating position:2Review of company's international competitive strategy:3Entry strategies used to enter other regions/countries:4References:6
International Corporate Strategy Analysis for LEXUS_2
2INTERNATIONAL CORPORATE STRATEGY ANALYSIS FOR LEXUSOverview of the company and current operating position: Lexus enterprises are the luxury vehicles division of the automaker company Toyota MotorCorporation that belongs to Japan. The company has a customer market that is widespread to 70countries all over the world, and has been crowned as the pioneer in designing and providingpremium luxury cars to the world with the largest annual revenue. The lexus began its operationsin the United States in the year 1989, where the company sold premium cars exclusively;however, the company grew its brand reputation gradually and the company expanded to variouslocations worldwide (Pressroom.lexus.com. 2017). In elaboration regarding the current operational stand of the company, the4 barnd Lexusinternational sold 677615 premium cars for the year of 2016 which can be interpreted as a 5%annual rise in the total sale from the previous year; now this hike is more than commendableconsidering the high manufacturing cost involved with luxurious cars and the high marketcompetition. The primary focus of this company is centred on the elite socioeconomic class,hence, the target market for this division of Toyota is compartmentalized into a separate sector;and in the last decade, Lexus had not been subjected to the competition that it faces in the presentday (Bourreau, Sun and Verboven 2016). Yet the brand has been successful in retaining its holdon the premium motor vehicle market with ease, and there have been a myriad of differentinternational competitive strategies employed for the company to retain its monopoly in themarket. The current operating head quarters of the company remains in the United States headedby the general manager and vice president Jeffrey bracken (Pressroom.lexus.com. 2017).
International Corporate Strategy Analysis for LEXUS_3

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