Understanding Cultural Beliefs in New Zealand for Effective Marketing Strategies

This study focuses on the cultural acceptability of New Zealand country with a special reference to different cultural theories and framework. Also, the study also highlights the benefit of understanding different cultures beliefs in the better output of the service by an employee.

INTERNATIONAL CROSS CULTURAL PROJECT
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Executive summary
The study takes into consideration an effective cultural understanding of New Zealand. It has
been evaluated that the marketing manager of an enterprise needs to be effective in the
understanding of cultural beliefs of colleagues residing in New Zealand. As opined by
Sotirova (2018), it is considered that the cultural belief of the colleagues will enable a
marketing manager to execute unique marketing strategies to attract more customers.
However, the cross-culture theory ensures better understating of the cultural identity of
colleagues.
Enhancing the dimension of thinking is needed by a marketing manager of an enterprise of
New Zealand. As opined by Kayumova and Sadykova (2016), it is essential to have an
understanding as well as acceptance ability in the individual. As viewed by Konanahalli et al.
(2015), marketing depends on the preferences of the customer’s hence, effective analysis of
the local customers will be effective for the marketing manager to plan as well as execute
marketing strategies to attract customers.
New Zealand is the country with diversity, and hence, the individual will needs to increase
the dimension of their thinking and get rid of traditional cultural outlook. However, the
country has diverse cultures, but the traditional outlook of all the culture remains the same.
Being a dominating male country, the cultural belief of India is different from that of New
Zealand. At the same time, the cultural stability of Australia is far more different from that of
New Zealand. Thus, it becomes a very difficulty of an individual to understand effective
cultural beliefs and practices of residents in New Zealand.
Time is the best teacher, and thus, an individual can learn the cultural values of people in
New Zealand, which will be beneficial in conduct marketing strategies. As opined by
Pongpearchan (2016), an individual can develop knowledge regarding the criteria’s that can
hurt the sentiments of the native colleagues and thus avoid using them. To be successful
marketing managers but external as well as internal business analysis is needed. Understating
of social and cultural beliefs is considered. A person automatically learns with time. As time
passes, the diffusion of ideas takes place. As mentioned by Renner and Meijerink (2018), the
individual starts understanding the cultural beliefs of people they are surrounding with and
thus include their thoughts in their service execution.
The study also highlights the essentiality of implicating theories and framework in the
international business to maintain their company status. It has been evaluated by Sotirova
(2018), that the implication of different theories on cross culture is considered effective in the
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better understanding of the cultural criteria of New Zealand. The theories ensure that the
marketing manager can have a detailed analysis if the cultural adaptation of New Zealand and
thus can develop their ideologies (Hofstede-insights.com, 2019).
Thus it can be stated that a marketing manager will be able to maintain their position among
their colleague with the help of effective communication practice. A better understanding of
the cultural belief of colleagues is effective in establishing a stable internal business
environment within the enterprise.
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Table of Contents
Introduction................................................................................................................................6
Preparation for new position......................................................................................................6
Awareness of cultural difference in international business....................................................6
Implication of theories and framework in understanding cross culture of New Zealand.......6
Appreciation and understanding cultural difference..............................................................7
Conclusion..................................................................................................................................7
References..................................................................................................................................8
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Introduction
Cultural difference plays an effective role in international business. An individual needs to be
flexible to have an understanding of other cultural beliefs and accept that in the process of
executing their service. This study focuses on the cultural acceptability of New Zealand
country with a special reference to different cultural theories and framework. Also, the study
also highlights the benefit of understanding different cultures beliefs in the better output of
the service by an employee.
Preparation for a new position
Awareness of cultural difference in international business
Detailed understanding of the cultural differences in New Zealand country is effective in
taking up strategies for the better service execution. As stated by Miao, Zeng and Lee (2016),
marketing managers need to be having effective knowledge regarding the cultural beliefs of
their colleague. This is considered effective as they can make unique strategies according to
the preferences of the customers and attract them for the company's benefit.
As opined by Wang (2015), a marketing manager can understand the beliefs of the colleagues
of their company and with the systematic identification of cultural beliefs exhibited by people
of the country. The marketing manager can execute its service better. As stated by Welch and
Björkman (2015), the level of confusion decreases and an individual can work in proper
coordination with other employees of the enterprise. It has been evaluated that understanding
different cultural beliefs is beneficial in enhancing the personality of an individual. Having
stayed in countries like India, an individual develops rigid cultural ideologies (Mckenzie and
Baldassar, 2017). Hence, to achieve effective knowledge regarding the cultural beliefs
prevailing in New Zealand, it is essential to establish in-depth communication. As stated by
Yang and Chung (2015), communicating with local colleagues and seeking knowledge
regarding their beliefs and practices is considered effective in executing international
business.
The implication of theories and framework in the understanding the cross culture of
New Zealand
The implication of theories such as the Hofstede's cultural dimensions theory is considered
effective in understanding the cultural aspects of a particular country. It has been analysed
that the behaviour of an individual is an outcome of their cultural practice. Six dimensions are
utilised for the effective study of the cultural ideas. It has been identified that New Zealand
has scored 58 in masculinity, which indicates that the country still has a dominating male
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culture (Hofstede-insights.com, 2019). It is a theory for effective for the marketing manager
to take up effective steps. At the same time, the country has scored 79 in individuality; this
shows that the people of New Zealand have self-power, and they are not dependent on each
other (Hofstede-insights.com, 2019).
The uncertainty avoidances are scores 49 by New Zealand. As opined by Nishinaka,
Umemoto and Kohda (2015), the parameters are beneficial for a marketing manager in
establishing a good relationship with his colleagues as well as the customers of the enterprise.
However, the cross-culture theory, on the other hand, stated that there is a different level in
understanding an individual's cultural practices (Pongpearchan, 2016). Thus at a corporate
level, the cultural practice of an employee enables his manager to a colleague with the help of
a pyramidal organisation where stability at the workplace can be produced with an effective
theoretical implication.
Figure 1: Hofstede Insight for New Zealand
(Source: Hofstede-insights.com, 2019)
The implication of theories such as Hofstede's cultural dimensions theory is beneficial in the
understanding of the six essential cultural parameters (Hofstede-insights.com 2019). The high
score in the individuality is effective for a marketing manager to understand the nature and
behaviour of an individual residing in New Zealand. The low score in Masculinity shows that
the country has a huge disparity among the genders. This is an essential cultural criterion
which enables a marketing manager to work efficiently in the different cultural business
environment (Hofstede-insights.com 2019).
Appreciation and understanding the cultural difference
The understanding of cultural differences is beneficial for an individual as they can extend
their dimension. As mentioned by Renner and Meijerink (2018), a person can maintain their
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behaviour and understand their colleagues better. The decision making is done without being
bias with efficient cultural understanding. Marketing is highly influenced by the countries
cultural belief. An understanding of the preferences of the colleagues enables them to adopt
proper marketing strategies that are effective in attracting customers without affecting them
emotionally. The person has to exhibit analytical skill so that they can accept the cultural
beliefs of New Zealand and thus execute their service as a Marketing manager in an
organised manner.
Establishment of relationship is considered beneficial in understanding of cultural belief of a
country. As mentioned by Lokkesmoe, Kuchinke and Ardichvili (2016), if an individual
develops a strong relationship with his colleagues, that he can communicate with the person
daily. Communicating daily is beneficial for a marketing manager to have an understanding
of the liking and disliking of the local people. He can, at the same time, develop an idea about
the taste and preferences of the local people as well.
As opined by Sotirova (2018), the execution of tolerance to other cultural practice is
considered effective by the individuals. It has also been an analysis that an individual
personality growth is also possible with the systematic development of knowledge of other
cultural beliefs. As mentioned by Wang (2015), the beliefs of people change from one
country to others are effective for the marketing managers to understand the culture of New
Zealand for the better service execution. As opined by Nishinaka, Umemoto and Kohda
(2015), maintaining a stable working condition is also essential for a marketing manager.
Conclusion
Thus, it can be stated that understanding of cultural beliefs of New Zealand. A systematic
understanding of the other cultural belief reduces the level of misunderstanding among the
colleague, and they can serve the company more productively. It has been identified that the
theories are effective in understanding the cultural behaviour of an individual and thus
enables better understanding.
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