Market Entry Strategy for Eggfree Cake Box

International
Entrepreneurship
CW1

Table of Content
• Introduction
• Research products/services
• Research appropriate markets
• Research countries/regions
• Critically synthesize, analyse and evaluate your information
• Two target markets
• Market entry strategies
• What marketing mix you would use
• Justification for all decisions
• Conclusion
• References

Introduction
Market entry strategy can be an essential tool for an organisation
through which a firm can analyse opportunities while entering
into a new market. Main reason behind implementing such
strategy in business is to attain desired growth in the business by
achieving target goals and objectives. In this presentation,
Eggfree Cake Box which is a small cake store in UK wants to
implement some strategic option in order to expand their business
inside and outside the EU.

Research products/services
Eggfree cake box is a well-known small size company locate in UK. Organisation
established in the market with a unique ides to provide quality and Eggfree cakes to its
customers. Organisation basically targets Vegetarian society or the customers who are
more likely towards variety in foods.