Nike We Run Race in London: An International Event Management Plan

International Event
Management
NIKE

NIKE'S BACKGROUND
• Founded In-
• Founded By-
• Multinational cooperation for apparel and accessories.
• Specialised in producing shoes.
• Additional Products- shorts, base layers, jerseys and track running
shoes

Nike We Run Race- London
• Are to inspire the athletes and runners to run faster and better
• Economical capital of the country
• famous city of the world
• Media Friendly Environment
• Globally Accessible
• Suitable for events, famous for hosting Olympics event

Market Entry- London
• Brands visibility and popularity.
• Strength and capacity of the capital.
• Nike's well established presence .
• Sponsorships and publicity to the event.
• Adaptable towards changing event needs.