Creative Concept and Design Idea Proposal

CREATIVE CONCEPT AND
DESIGN IDEA PROPOSAL
Music Festival event by Nike

Introduction
 to provide an effective proposal for the
event of Nike that is going to take place
in the coming time
 discuss regarding the client and their
brand image
 proper planning for the upcoming music
festival event of Nike

Client brief

Company background
 Nike is the multinational corporation
of America, which is effectively
engaged in the design than the
development, manufacturing as well
as marketing along with sales of
apparel, footwear along with the
services to the consumers
 headquarters is at Beaverton,
Oregon, United States
 the world largest supplier of the
athletic shoes along with apparel
(Nike, 2020)
 founded in the year 1964
 company has more than 73000
employees

Objectives
 To encourage the women to feel
comfortable in the active gear
 To attract a large number of young adults
regarding the newly launched products
(Nike, 2020)
 To have almost 8% compound growth
within the company every year

Target market
 women of all ages as well as size along with the sports
enthusiasts, young adults, along with the retailers
 people within the ages between 15 to 40 years of age
(Brohi, Prithiani, Abbas, Bhutto, & Chawla, 2016)
 popular cities or nation with the popular game and
athletics activities
 target market according to the lifestyle of the consumers
and try to provide them with some of the best design and
comfortable products to their consumers
 The key target market for the firm in North America that
provides almost 40.3% of the total revenues of the
business in the first quarter of 2020 (Brohi, Prithiani,
Abbas, Bhutto, & Chawla, 2016)