International and Global Business: Analysis of Suncorp Bank's Expansion Plans in France, Brazil and Korea

Running head: INTERNATIONAL AND GLOBAL BUSINESS
INTERNATIONAL AND GLOBAL BUSINESS
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1INTERNATIONAL AND GLOBAL BUSINESS
Executive Summary
The discussion in the report is based on the ways by which Suncorp Bank can plan
its global expansion in different countries. The countries that have been considered
for the analysis are Korea, France and Brazil. The different external factors are
thereby analysed in the report which can affect the expansion based operations of
the bank. The foreign exchange and trade factors, profitability and size of the market
and the future developments have been analysed. The issues that can be faced by
the company in the industry are also a part of the analysis. The analysis has
depicted that Korea and France are effective choices for the company. However,
Brazil may not be able to provide an effective environment for business.

2INTERNATIONAL AND GLOBAL BUSINESS
Table of Contents
Introduction.......................................................................................................3
About the organization..................................................................................... 3
Selection of the three countries........................................................................3
Understanding variances between structure of the market in three countries..4
Estimation of the size and the profitability based levels of France...................4
Examining the potential problems which can be faced by the firm in France...5
Analysing the future developments in France..................................................5
Consideration of the foreign exchange and trade implications in France.........5
Considering of the cultural aspects impacts the entry in France......................6
Estimating the size and the profitability in Brazil..............................................6
Analysing the potential issues which can be faced by the company in Brazil. .6
Analysing the future developments in Brazil.....................................................6
Consideration of the foreign exchange and trade implications in Brazil...........7
Analysis of the cultural aspects that influence the entry in Brazil.....................7
Estimation of the profitability and the size of Korean market............................7
Analysing the potential issues which can be faced by the company in Korea..8
Analysis of the future advances in Korea.........................................................8
Considering the trade implications and foreign exchange in Korea..................8
Considering of the cultural aspects impacts the entry in Korea........................8
Conclusion and recommendations...................................................................9
References.....................................................................................................10

3INTERNATIONAL AND GLOBAL BUSINESS
Introduction
The activities related to the expansion of business operations that are
performed by the organizations vary from country to country. The organizations
thereby aim at increasing the profitability and the revenues as well. The main aim of
the organizations is thereby to increase the awareness based levels in various parts
of the world. The investments that are made by the organizations based on
expansion related plans also change according to the countries in which they plan to
enter. The international is related to the ways by which the company is able to attract
customers towards the operations and products (Boasson and Wettestad 2016).
The report will thereby be based on the analysis of expansion related plans
that have been made by the Suncorp Bank which has its operations in Australia. The
plans related to expansion of the company are related to three different countries
which include, Brazil, Korea and France.
About the organization
Suncorp Bank is an important part of Suncorp Group which has its head office
in Brisbane, Australia. The bank has been able to grow its operations in an effective
manner with the help of its services and has further acquired the position of the fifth
biggest bank in Australia. The operations of the bank had started in the year 1916
with the name of State Accident Insurance Office. The name of the organization was
further changed to State Government Insurance Office. This had led to the
expansion of the operations into the life insurance based operations. The operations
of the company and its growth had increased in an effective manner with the help of
different mergers and acquisitions (Suncorp.com.au 2018).
The operations of Suncorp Bank had grown in a huge manner with the help of
effective mergers that have been made by Suncorp Bank with two other
organizations. A new brand of the organization was launched in the year 1999 which
had further helped in the increase of revenues of Suncorp Bank.
Selection of the three countries
The countries that have been considered for the analysis of expansion based
plans of Suncorp Bank include, Brazil, Korea and Japan. The environment related to
business in these countries will be analysed in the report in detail. The major part of