This assignment analyzes the strategic decisions taken by Marriott International, Inc. in the hospitality industry. It includes a SWOT analysis, PEST analysis, and Porter's five forces analysis of the global hospitality market. The assignment also discusses the implementation of the strategy and moving forward.

A critical evaluation of one aspect of contemporary hospitality management

Undertake research on a hotel company and assess its strategic position and growth options in an emerging market.

Marriott's strategic decisions in hospitality analyzed with SWOT, PEST, and Porter's five forces.

Strategic Management of Marriott in the Hospitality Industry

International Hospitality Management

This report discusses the corporate mission of Marriott International and the defining features of their new product, Marriott Blues. It also explores the target market, pricing strategy, and brand effectiveness.

Nutrition and Wellness

Languages and Culture

Management: Hotel Management

Marketing Management

University of Plymouth

Leadership Management

Political Science

International Hospitality Management - Assignment

Finance

Professional Development

Mechanical Engineering

Economics

International Hospitality Management: Report

The report throws light on the on the importance of strategic analysis and planning for maximizing the growth of business. The strategic analysis has been discussed in the light of the world-leading hotel, Marriott International after its acquisition of Starwood hotels. The report highlights the business strategy of Marriott’s merger with the Starwood’s hotel and the evaluation of its key stakeholders engaged in the hospitality business. This report further elaborates the external analysis of Marriot using PESTEL and the Industry or competitive analysis using Porter’s five forces model.

Hartpury University and Hartpury College

Business Development

Marriott's Merger with Starwood Hotels: A Strategic Analysis

This research examines the impact of high turnover rate on organizational productivity in Marriott hotel in Australia. Employee turnover is a major issue in modern organizations and hospitality industry has the highest turnover rate.

Data Science and Big Data

Statistics and Probability

Impact of high turnover rate on organizational productivity in Marriott

This study provides a strategic analysis of Marriott Hotel Chain International in the emerging market of New Zealand. It includes SWOT analysis, PEST analysis, market growth strategy, corporate strategy directions, analysis of the market entering mode and implementation of the strategic management.

International Hospitality Management

Management: Hotel Managementlg...

International Hospitality Management - Assignmentlg...

International Hospitality Management: Reportlg...

Marriott's Merger with Starwood Hotels: A Strategic Analysislg...

Impact of high turnover rate on organizational productivity in Marriottlg...

International Hospitality Managementlg...

Management: Hotel Management

International Hospitality Management - Assignment

International Hospitality Management: Report

Marriott's Merger with Starwood Hotels: A Strategic Analysis

Impact of high turnover rate on organizational productivity in Marriott

International Hospitality Management