International Hospitality Management: Marriott Hotel West India Quay and Emerging Markets

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Added on 2024/06/03

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AI Summary

This report examines the Marriott Hotel West India Quay, analyzing its strengths, weaknesses, opportunities, and threats through a SWOT analysis. It then delves into the global hotel and tourism industry, focusing on emerging markets and their potential for Marriott. The report utilizes Porter's Generic Strategies, Ansoff's Matrix, and Nykiel's Fourteen to develop strategic recommendations for Marriott's entry into these markets. The report concludes with a comprehensive analysis of the factors that will influence Marriott's success in the emerging market landscape.

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International Hospitality Management: Marriott Hotel West India Quay and Emerging Markets

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