International Hotel Management

This document provides information on International Hotel Management, including executive summary, business structure, market analysis, competitors, promotion and marketing strategies, and management roles and responsibilities.

INTERNATIONAL HOTEL MANAGEMENT

Table of Contents
Section 1: Executive Summary........................................................................................................3
Section 2: The Business...................................................................................................................4
Section 3: Markets and Competitors................................................................................................6
Section 4: Competitors....................................................................................................................7
Section 5: Promotion, Sales and Marketing....................................................................................8
Section 6: How to sell to customers................................................................................................8
Section 7: Management...................................................................................................................8
Section 8: Operational Issues.........................................................................................................12
Section 9: Financial Forecast.........................................................................................................13
References......................................................................................................................................15

Section 1: Executive Summary
K & J chilled curry is a local restaurant located in a unified area between a private neighborhood
district in downtown Swansea. We did our practicals and market studies and came to the
conclusion that Swansea was the right area to launch our K & J chilled curry restaurant. We are
in the hospitality and restaurant category to get rewards equivalent to underestimating the
customers of their money and time when they reject us. We need to give individuals who buy in
our health food products the opportunity to browse a wide range of different types of food and
drink products (K & J Snacks, 2020).
In addition to our sales activities, we also tie in a license for cash and multifunctional cash
management. We know that there are some hotels and restaurant chains throughout Swansea,
which is why we have invested energy and resources to do our practical studies and market
overview so we can has found the business in an area that supports business development and, in
addition, so that we can offer far more than our competitors can offer.
We are committed to making our office far from difficult to find and our revolution is deeply
loved and provided by our diverse portfolio of alternatives accessible in the United States. Past
quality sales and high quality food item, we promise to take care of our customers. the best of the
class in all Swansea.
We understand that our customers are the motivation behind which we are ready to go and that is
why we do everything possible to achieve them and get what they do every time they visit our K
& J chilled curry restaurant.
K & J chilled curry promises that all of our customers will be treated well every time they visit
our restaurant. We have CRM programming that allows us to manage individual relationships
with our customers, regardless of the size of our customers.

We promise to put our customers in touch with the determination of brands that will be present
on our shelves and more when we are satisfied with some commercial choices that affect them
directly or in our business roundabout method.
Section 2: The Business
K & J chilled curry restaurant operates as a neighborhood and registered restaurant that is selling
a wide range of items from profession and well trained staff members in the United States and
anywhere in the world (Honig and Karlsson, 2004).
In addition to the sale activities, we will attach the license to complete cash transfer and portable
cash administrations. We are in the restaurant to reap benefits and give our customers value for
their money. These are different types of the products we will sell in K & J chilled curry
restaurant. The product range includes -
 Onion Rings
 Chicken Curry Madras
 Rogon Gosht
 Sea food
 Fritters
 Curry Dishes
 Fries
 Sweet and Sour
Our Mission and Vision Statement
 Our vision is to provide different types of healthy food products and services to
customers in order to full fill their needs and requirement as well as develop strong
relationship with them.
 K & J chilled curry restaurant mission is to enhance its customer base by offering wide
range of products which is according to the demand of customers. This organization
wants to increase the number of restaurant chain all over the world (K & J Snacks, 2020).

Our Business Structure
K & J chilled curry restaurant does not intend to start a sell its products with the usual mom and
pop activities in the city; we plan to start a food and drinks products of business to create a
personalized restaurant that will be a one-stop shop for the needs of families, which is why we
guarantee that we will establish the right structure to support this type of development that we
strengthen. at the top of the priority list when setting up the activity (K & J Snacks, 2020).
We promise to simply hire qualified, legitimate, customer-oriented people willing to work to
help us build a successful business for the benefit of all partners (owners), employees and
deputies).
Of course, a benefit sharing course of action will be accessible to our administrative staff and
will be based on their presentation for a period of five years or more, especially when we start
selling our institution or manage restaurant chains. Considering this, we have chosen to list
qualified and qualified hands to occupy the positions that accompany them;
 Chief Executive Officer (Owner)
 Restaurant Manager
 Sales and Marketing Manager
 Information Technologist
 Accountants / Cashiers
 Cleaners

Section 3: Markets and Competitors
Market Analysis
A noteworthy model in the hospitality and restaurant sector is the constantly changing consumer
behavior and, of course, the escalation of conflicts between web-based businesses and selected
retailers such as large retailers and others. This model is part of what is responsible for reducing
the revenue generated by restaurant businesses (Sahlman, 1997).
Although it is estimated that these schemes will continue in the next 5 years, some restaurant will
profit by expanding the interest in new innovations. Beyond all sensitive uncertainties, K & J
chilled curry restaurant that can effectively flow with the model and be aware of customer
models and innovation will do well in the coming years, while continuing with a reduction in
contracts on company books, maintaining the general business is constantly rotting.
If you have the ability to keep an eye on the restaurant and its activities in large part, you would
have seen that at the moment it is a normal surprise for restaurant to use innovation to expect to
adequately design customer requests and deliberately position the their restaurant to deal with
their problems. In this case the use of innovation helps retailers increase the efficiency of a food
chain. The information collected by customers will almost certainly contribute to helping the K
& J chilled curry restaurant to serve them better.
Finally, another basic model in the K & J chilled curry restaurant segment is the approximate
framework. Aside from assortments and the nature of things in restaurant, it is probably the
easiest way for players in this business chain to sell its products and services by taking order to
customer as well as understanding their specific requirements. For example customer services
staff will greet customer when they visit restaurant and take their order to in order to make
specific products. These food products will be delivering to customers and at the end they will
pay for it.
Target Market
We are in business to retail items to the following groups of people (McKeever, 2016);

 Couples
 Families
 Individual
 Friend group
 Business People
 Tourists
Section 4: Competitors
 Mr. Pollo – This restaurant is located in San Francisco and its providing high quality
food products and services at attract large number of customers. There are many dishes of
this restaurant such as Fried Pork belly with beans, Spanish radish and many more. These
dishes are advantage of business. The drawback of this restaurant is the it is very costly.
 Talula’s Table – This restaurant is offering it product in unique manner in order to
enhance the overall experience of customer. It includes Farm tables for customer sitting
which is advantage of this company. There are some products such as watercress soup,
sea scallop crudo which is not up to the mark. It can be consider as disadvantage of
Talula’s table (Ekanem, 2017).
Competitive advantage
Our K & J chilled curry restaurant is located in a corner building on a busy street right inside one
of the largest private lighthouses and a few meters from a busy school district. We have a large
parking area that can accommodate over 25 vehicles per ride. One thing is certain; we promise to
have a wide range of valuable and reasonably accessible items in our restaurant on a regular
basis. One of our business goals is to make K & J chilled curry restaurant a successful and most
demanding restaurant in market. Our highly qualified and qualified administration, the culture of
customer support the different concession options and a deeply protected office with ample press
space will fill us to the maximum (McKenzie and Sansone, 2017).

Section 5: Promotion, Sales and Marketing
To continue to be good at going and improving, we should continue to sell the affordable
products in our restaurant, which is why we do everything possible. us to engage or do business
and promote the organization to be transmitted (Porter, 2018). Promotional and marketing
approaches includes
 Promote our K & J chilled curry restaurant by news paper.
 Social networking site and website promotion.
 Conduct our business in network-based documentation, in nearby TV and radio
broadcasts
 Impact on the web to move our business forward
 Engage in direct advertising
 Authorization of oral advertising from satisfied and constant customers
Section 6: How to sell to customers
The sales strategy will include:
 Advertising spots both in print that is network-based magazines and newspapers and in
electronic media
 Supports important network programs
 Web-based effects and web-based living standards such as; Instagram, Facebook,
Twitter, and others to promote our image
 Take part in the streets that occasionally appear
 Distribute our brochures and leaflets to the target areas of the network
 Place our flexible banners at crucial points in the area where our restaurant is located
(Gabler, Panagopoulos, Vlachos, and Rapp, 2017).
Section 7: Management
Job Roles and Responsibilities

Chief Executive Officer – CEO (Owner):
 Builds enough managers by scheduling, selecting, setting, preparing, training, managing
and retaining directors; estimation transmission, systems and objectives; relegate duties;
organizing, observing and evaluating the results of the work; create motivational forces;
create an atmosphere to offer data and assumptions; provide educational opportunities.
 It makes, presents and updates the society's vision, strategic, in principle, for example by
managing the turn of events and the performance of the common society system.
 Responsibility for setting costs and identifying business
 Responsibility for supporting the company
 It produces, disseminates and implements the society's view, in a strategic way, in
principle, for example by managing the turn of events and applying the general
methodology of the society.
 Responsibility to identify controls and reports for the benefit of the organization
 Evaluate the formation of the society
Restaurant Manager:
 Suitable for daily exercises of the restaurant.
 Ensure that the K & J chilled curry restaurant is appropriate as a violin and favorable
enough to invite customers
 Maintains restaurant supplies by checking inventory; enter and accelerate applications;
evaluate new things.
 Engage in hardware operations by completing the prerequisites for preventive
maintenance; asking for agreements.
 Updating job information by taking an interest in teaching opportunities; eliminate
potential emissions; maintenance closes to home systems; participates in competent
companies.
 Improve office and association reputation by accepting ownership to meet new and
diverse applications; explore opportunities to increase the value of employment results.
 Identify job positions for listing and keep in touch with the process
 Employees accept new colleagues

 Responsible for staff preparation, evaluation and evaluation
 Interface with third party suppliers (merchants)
 Communication with the customers in order to develop relationship
 Understanding customer needs and modifying business activities as per market trends.
Sales and Marketing Manager
 Outsourcing monitors and allows all internal data sources to retain the best customer
associations and attract new ones.
 The modules decode the data and analyze the amount of value-based information
provided by consumers
 Differentiate, organize and integrate with new resources and commercial openings et al
 Responsible for monitoring performance, defending customer needs and communicating
with customers
 Create, implement and evaluate new projects for the extension of enlargement contracts
 Archive all communications and customer data
 Talk to the group during key meetings
 Supports expansion and development contracts for the organization
Information Technologist
 He pays attention to the society's website
 Managing Internet Businesses
 Responsible for the introduction and support of PC programming and association
equipment
 Oversees chain coordination and flexible scheduling, web servers, web-based business
programming and POS (outlet centers) frameworks
 It deals with the society's CCTV
 Manages other tactical and IT functions.
Accountant / Cashier

 Responsible for preparing budget reports, spending plans and tax summaries for the
association
 Provides administrations with cash tests, development spending plans and accounting
reports; examining the ownership of the funds for the most complex of the proposed
companies; conducts statistical analyzes according to sector models and figures.
 Suitable for budget monitoring and risk analysis.
 Make money on the table; keep general records and budget publications
 Responsible for creating and supervising money frameworks and strategies
 Responsibility for managing payments
 The promises continue with the enactment of the collection of taxes
 Manages all currency swaps associated with the association
 Compile as an internal evaluator for the association
Client Service Executive
 Ensuring that customer notifications (email, walk-in, SMS or phone call) provide the
customer with a personal understanding of customer support at its most critical
 Through collaboration with customers over the phone, take advantage of every
opportunity to build customer commitment to the organization’s articles and
administrations
 Oversees the authoritative duties assigned by the superintendent in a definite and
appropriate manner.
 Stay reliable side by side with all new data K & J chilled curry restaurant objects, limited
time portfolios and so on to ensure that our customers have accurate and relevant data
when conducting searches.
Cleaners:
 Responsible for regular cleaning of the K & J chilled curry restaurant.
 It ensures that decorative products and supplies will be scarce
 Clean the inside and outside of the K & J chilled curry restaurant
 He manages some other tasks as indicated by the senior supervisor (K & J Snacks, 2020).

SWOT Analysis
We understand that if an appropriate SWOT test is conducted for our business, we will have the
opportunity to position our business to improve our quality, influence the open doors that are
accessible to us, reduce our risks and be prepared to face our dangers. K & J chilled curry
restaurant used expert HR management and analysts with previews to detail to help us carefully
analyze SWOT and help us create a business model that helps us to achieve our corporate goals
and objectives. This is the summary of the direct SWOT test for K & J chilled curry restaurant
(Phadermrod, Crowder, and Wills, 2019).
Strength Weakness
K & J chilled curry restaurant is providing
different types of food products and services
which is according to the needs or
requirements of customers. This company has
strong team of employees that assist in
enhancing business operations.
One important flaw that may be a mark for us
is the way for K & J chilled curry restaurant
that it do not have the budget capacity to
participate in the kind of exposure we expect to
the company.
Opportunities Threats
We had the opportunity to conduct in-depth
studies on credibility and market research and
recognize what our existing customers will find
in the area where our restaurant is located. We
are ready to embrace Varity of food products.
We are well aware that, like other businesses,
one of the biggest risks we face is a recession.
The economic downturn is affecting
purchasing power. Another threat that can
certainly confuse us is the appearance of
another restaurant in the same area where ours
is located or even the appearance of a shopping
mall where different types of food ideas are
provided.
Section 8: Operational Issues
The product will be delivered through vehicles operating all over the city. Customer just needs to
visit restaurant and order their favorite food product. User has to call to available number inside
will reach to the for online order and food will be delivered to their location from where
customer can purchase.
Equipments and other things required to start the business are mentioned below:
 Storage hardware (bins, rack, shelves, food case) – £3,720

 Cost for store equipment (cash register, security, ventilation, signage) – £13,750
 Cost of purchase and installation of CCTVs – £5,000
 The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs,
Sound System, tables and chairs et al) – £4,000.
Section 9: Financial Forecast
In creating any business, the amount or cost will depend on the approach and scale you need to
try. If you plan to pull out all the stops by renting a chair, you would need a fair amount of
capital as you would need to make sure your agents are being treated seriously and that your
office is useful enough for employees to be innovative and profitable.
In addition, you are not expected to spend much more than paying your reps and storing your
store. This is the key area where we spend our original capital;
 The Total Fee for Registering the Business – £750.
 Cost for employing Consultant – £2,500.
 Protection (general risk, laborers' remuneration and property loss) inclusion at an all out
premium – £2,400.
 The expense for Start-up stock – £70,000
 Capacity equipment – £3,720
 Cost for restaurant hardware (sales register, security, ventilation, signage) – £13,750
We would require a gauge of £250,000 to effectively set up our K & J chilled curry restaurant.
Kindly note that this sum incorporates the pay rates of all the staff for the principal month of
activity (Rubin and Patel, 2017).

References
Honig, B. and Karlsson, T., 2004. Institutional forces and the written business plan. Journal of
management, 30(1), pp.29-48.
Sahlman, W.A., 1997. How to write a great business plan. Harvard business review, 75(4),
pp.98-109.
McKeever, M., 2016. How to write a business plan. Nolo.
Ekanem, I., 2017. Writing a business plan: a practical guide. Taylor & Francis.
McKenzie, D. and Sansone, D., 2017. Man vs. machine in predicting successful entrepreneurs:
evidence from a business plan competition in Nigeria. The World Bank.
Porter, L., 2018. Business Plan: The Coffee Project.
Gabler, C.B., Panagopoulos, N., Vlachos, P.A. and Rapp, A., 2017. Developing an
environmentally sustainable business plan: An international B2B case study. Corporate
Social Responsibility and Environmental Management, 24(4), pp.261-272.
Phadermrod, B., Crowder, R.M. and Wills, G.B., 2019. Importance-performance analysis based
SWOT analysis. International Journal of Information Management, 44, pp.194-203.
Rubin, G.D. and Patel, B.N., 2017. Financial forecasting and stochastic modeling: predicting the
impact of business decisions. Radiology, 283(2), pp.342-358.